Accor Plus will rebrand all memberships and convert them to a NEW format, the ALL Accor+ Explorer, starting October 1, 2025.
This subscription includes two free nights per year and a wider range of global discounts. Existing members are automatically upgraded to ALL Accor+ explorer membership.
The change is in line the growth of subscriptions models worldwide. ALL Accor+ Explorer gives members access to up to two free nights per year across Asia-Pacific.
Dining discounts are available at over 1,600 restaurants in the region, including 15% off beverages and 30% off food. The members will receive 30 Status nights annually to secure ALL Accor Gold status. This includes benefits like room upgrades, early checkout and late checkout, if available. Other benefits include access to special offers and events for members only.
Accor Plus has stated that research was conducted in October 2024 with more than 7,000 hotel guests and 7,000 members from 12 different countries. CEO Emilie Couton explained that the company has reviewed feedback and data over the past 18-months to align subscriptions with member expectations.
The rebranded membership will be integrated within the larger ALL Accor global platform of loyalty, allowing members access to benefits and earn and redeem ALL Accor reward points and status nights through a single app and booking system.
In 2024, Accor Plus Members booked more than 3.1 Million Room Nights. In addition, they have redeemed 1 billion reward points as well as accessed over 2,300 exclusive deals.
ALL Accor+ Explorer will apply across more than 25 Accor hotel brands in Asia-Pacific, including Raffles, Fairmont, Sofitel, MGallery, Pullman, Swissôtel, Mövenpick, Novotel, Mercure, Tribe, ibis and others. This offer offers a 15% discount for stays at more than 30 brands in the world, including ALL Accor Gold Status or above.
From October 1, all active Accor Plus Members will automatically be upgraded. Subscribers can pay S$299 per year (US$222).
About Accor – a leading hospitality group in the world
Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group is one of the largest hospitality groups in the world, comprising 45 brands, from luxury hotels to budget-friendly ones, and Lifestyle with Ennismore. ALL, the booking and loyalty platform, embodies Accor’s promise throughout and beyond your hotel stay. It also gives you access to exclusive experiences. Accor is committed to driving positive actions through business ethics. Responsible tourism, environmental sustainability and community engagement are all important aspects of Accor. Accor’s mission is reflected by the Group’s purpose. Pioneering the art and practice of responsible hospitality while connecting cultures with heartfelt care. Accor was founded in France in 1967. The Group, which is listed in the CAC 40 Index on Euronext Paris Stock Exchange under the ISIN code FR0000120404 and the OTC Market in the United States (Ticker ACCYY), is also publicly traded on the Euronext Paris Stock Exchange. Please visit for more information. group.accor.com You can follow us on X, Facebook, LinkedIn, Instagram You can also find out more about the following: TikTok.
