The way that people travel for their jobs is changing. Bleisure travel Blending business trips and leisure time is a great way to maximize your travel experience. The travel industry has evolved from a trend to a well-established part.
According to Presedence ResearchThe global bleisure market is estimated to be worth USD 816.24 Billion in 2025, and will reach USD 3,573.74 Billion by 2034.
This shows that professionals are continuing to extend their trips for personal reasons to explore the local culture, cuisine and attractions.
Being a bleisure tourist is no longer crazy. Businesses are becoming more flexible in their travel policies. This means that bleisure offers a great opportunity to the hospitality sector.
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To remain competitive, hotels must adjust their services to meet the needs of this important audience.
Business professionals are often Bleisure travelers who extend their trip on a business-related trip in order to explore the local culture, cuisine and attractions.
The majority of these travellers are between the ages of 23 and 34, educated (graduates or Post-Graduates), tech-savvy (well-traveled), and wealthy. They are usually from Western countries like the United States.
According to The Harris Poll’s new Travel and Hospitality Snapshot By 2024, one third of Americans will combine their business travel with vacation time. Over half of respondents stated that they book the same brands when booking both personal and business travel accommodations.
It is a great opportunity for brands to show that they are able to accommodate business travelers as well.
To tap into this segment, you must offer experiences that are appealing to business travelers. You are not talking to leisure travellers or family bookers. Instead, you need to prepare an appealing offer for business travellers.
It could include amenities such as:
– Airport transfers
– Flexible check-in/check-out times
– High-quality Wi-Fi (it is not enough with free wifi, it needs to be as stable as possible)
– Mobile apps that allow guests to book services or activities during their stay.
– On-site leisure facilities such as a fitness centre or pool.
– In-room workspaces
– Meeting rooms
– Mobile keys
Moreover, offering discounts for extended stays is a great way to appeal to this segment. BCD Travel conducted a study that found travellers wanted to include leisure activities in their business trips. Around 50% of respondents said they’d like to bring their partner or extend their stay by a few days.
In terms of marketing, hospitality brands can use social media platforms including Instagram and Twitter along with email campaigns to reach out to potential bleisure tourists. As highlighted by a recent survey conducted by EyeforTravel, 79% of people in the 18-34 age bracket use online channels when making travel decisions – so effective digital strategies are essential when targeting this demographic.
To remain competitive, businesses in all sectors must capitalize on the trend towards bleisure tourism. It’s not just bleisure that is on the rise in the hospitality industry. These are some other trends you might want to consider. 3 communication trends you can use for your hotel marketing strategies.
To reach them, you need to use special strategies. To create a marketing strategy that works, it is important to understand what bleisure means and who your target audience is.
1. You can start with your guests’ data
Look at the types of reservations and extended stays to see if you are already receiving bleisure travellers. To determine if you’re already getting bleisure travelers, look at the type of bookings and length of stay. It could be a great starting point for preparing your offer since this is already happening.
You will need to make some assumptions if you don’t have any bleisure travelers at this time. But, do not worry. You can always change your strategy based on results.
Find out more Bookboost can help your hotel uncover hidden gems in your guest data by segmentation.
2. Make sure they have a unique experience.
Most bleisure tourists are seeking experiences that make their trips memorable and enriching. They don’t just want a place to stay or a meal between meetings.
In order to reach out to bleisure travelers, it’s not enough to offer the right amenities or facilities. You must also communicate them and create a compelling offer.
Offer unique experiences that are tailored to the age of your audience. Focus on activities that are interactive and educative, such a visits to cultural sites or engaging workshop hosted by local expert.
Here’s a great idea to help you: Offer packages or activities for “after work”
Why wait to the end of your trip for a bit of relaxation or fun?
Create simple pre-built packages for your customers Business guests who want to relax after meetings A spa appointment, a drink at the bar or rooftop pool access, a dinner discount etc.
It is important to note that: Email or WhatsApp these items as “Perfect for Business Travellers” or “Bleisure Travellers”.
Why it works:
– You will clearly tailor it to them, getting their attention: “For professionals on assignment – relax after your workday!”
– No heavy operational changes needed (most hotels already have spa, restaurant, etc.)
– It makes the guest feel the hotel Understanding their lifestyle -not just selling leisure.
Learn more about creating personalised and valuable guest communication.
3. Create a Business + Leisure page on your site
How will travellers find you without a website that acknowledges your brand as a top destination for bleisure?
A section or landing-page on your website can be dedicated to them. Combine the business necessities with what is most important to them. The following are some examples of how to get started: The leisure benefits they are interested in.
It is important to note that: Utilize SEO by using the right keywords, and tailoring your message to this specific audience. This will position your property in the top spot for accommodation for these travelers.
Why it works:
– Bleisure travellers Start your search online They want to know that the hotel understands them, without having to ask many questions.
– It shows you are Welcome them proactively business + leisure stays – not just a hotel that happens to allow them.
– It boosts SEO if you optimise for terms like Business and Leisure Hotel ” in [City]”.
Turn your website into a direct bookings machine with these tactics.
4. Leverage social media & technology
Digital tools, such as influencers or social media platforms, can be used to build excitement about your products. Make sure that your marketing materials reflect the personality of the location you’re promoting.
For hotel marketing strategies, direct communication is crucial. Instagram and Twitter, among other social media platforms, are essential for reaching bleisure travelers. Recent research indicates that 90% Gen Z travellers base travel decisions on the content of social media (Condor Ferries, 2025).
Effective digital strategies for hotels are essential to engage and attract this growing segment of bleisure travelers, as younger generations are increasingly combining work and leisure travel.
This article will show you how to tailor your communication to bleisure, and all other types guests. 7 steps to creating a guest journey for the first time.
5. Use discounts… with a strategy behind
Hotels can take advantage of longer stays for guests who are on a bleisure trip. BCD Travel research indicates that 40% of business travellers would be willing to extend a trip if an attractive offer was made.
Create meaningful incentives Exclusive deals or discounts on extra-night stays.
In the local community, you can find other useful partnerships. In addition to adding value to your guests’ experience, partnering with nearby museums, tours, and entertainment venues helps you position your hotel as a great base for exploring the area while also combining work.
After you’ve learned about bleisure, you should know the following. 5 communication trends to be aware of for your hotel marketing strategies.
Tapping into the bleisure market isn’t just about following a trend – it’s a smart way to future-proof your business.
Bleisure travellers tend to stay longer, which increases occupancy and revenue. Many of these people are also high earners who are willing to spend extra on luxurious services such as spa treatments, fine dining and room upgrades.
This allows you to diversify your clientele by catering for both business and pleasure. This opens up a whole new world of opportunities. New revenue streams This will help you to gain an advantage over competitors who treat business and pleasure travellers as two distinct audiences.
This segment is also important for loyalty and reputation. Guests who feel understood and cared for are more likely to return — and to recommend your hotel to others.
Your business will be more agile if you cater to bleisure customers. You’ll be able to better handle unexpected bookings and last-minute changes with more flexible offers.
Are you ready to act? Here are some sources of inspiration to get you started:
Beyond the basics: 7 digital marketing trends for hotels in 2025
Hotel Guest segmentation: 5 basic tips to boost conversions
What you should know to design the guest experience of the future
Follow us on Linkedin The following are some examples of how to get started: subscribe to our newsletter Keep up with the latest trends in hospitality.
