IRIS, a global market leader in digital F&B, guest directory and concierge solutions for hotels, is delighted to announce that investment in its mobile ordering capabilities and e-compendium has delivered unprecedented results for the Ritz-Carlton Dubai In the last 12 month. Since partnering with IRIS, the team has seen 106% growth in mobile dining ordering volumes year on year, in addition to 128% year on year growth in F&B revenues.
The Ritz-Carlton Dubai has 294 suites and rooms, nine restaurants serving a variety of dishes. Situated on a private beach, in addition to the F&B venues, guests can also enjoy a host of recreational activities including watersports, tennis, yoga and six swimming pools.
Due to the size of the service and the operational requirements, it was important to the team to adopt a more streamlined method to both manage and fulfil guest requests efficiently in order to maximize revenue and to also deliver a digitally improved guest experience.
The IRIS mobile dining Apps for in-room eating, pool bar, Gulf Pavilion beach outlet and beach area have been launched alongside IRIS Digital Guest Directory.
Commenting the results Marvin Coelho is the Director of Food and Beverage at Ritz-Carlton Dubai IRIS has proven to be a powerful tool in today’s digital world, where efficiency and convenience are key. It has increased order volumes, and driven revenue.
“The seamless ordering and information available to our guests throughout our property leads to higher levels of satisfaction and repeat customers, as well as helping us streamline and become more effective.”
“By integrating digital solutions and meeting the specific needs of tech-savvy guests into our service offerings, it transformed the way that we engage our guests. This has made it easier for our guests to have memorable dining and driving significant ROI for the hotel.”
Following its implementation, the IRIS platform delivered a host of immediate benefits, including more streamlined and efficient F&B operations throughout the hotel. The QR codes placed in strategic areas made mobile dining available to guests. Direct integration with the POS allowed orders to be delivered digitally to the kitchens.
The guests also benefitted from an easier to understand version of the menu. They can order items at any time and from anywhere. The menu is even more accessible by allowing guests to send messages to the chef to specify any allergies or dietary restrictions.
Graham Rushin is VP Sales & Marketing at IRIS The Ritz-Carlton, Dubai, is a luxurious, impressive resort located in a region that has experienced phenomenal growth over the past few years. In the Middle East, there has also been a significant increase in demand for mobile ordering as well as a more complete digital experience. As the Ritz Carlton Dubai’s results show, digital ordering has real revenue potential in the hospitality industry.
We look forward working with the Team to further increase the order and revenue growth in the future, as both the staff and the guests become more digitally aware and engaged.”
Learn more about the success of IRIS and Ritz-Carlton Dubai here
Click here for more information about the hotel The Ritz-Carlton, Dubai | Luxury Hotel in Dubai, UAE (ritzcarlton.com)
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