This sponsored content was developed in collaboration between Skift and a partner.
Imagine a traveler browsing flights on their phone, researching hotels on a laptop, and even adding a stay to their cart — only to abandon it. Brands are often left in the dark when consumers move between devices or take time to make a decision. Up to 95% web traffic is anonymous, and travel companies miss a great opportunity to engage potential customers by offering personalized experiences.
As digital engagement grows more complex — spanning multiple devices, extended consideration periods, and shifting traveler expectations — marketers must rethink their approach to identity resolution, booking intent, and re-engagement strategies.
Travel brands are still struggling to link the dots between anonymous traffic (abandoned bookings), long-term retention, and AI-driven personalization.
Skift’s upcoming webinar will feature industry experts who will discuss how identity management is transforming the travel marketing landscape and provide real-world insights into re-engagement tactics that can drive direct bookings, customer loyalty, and revenue increases.
It won’t be overnight that we will see a shift to a traveler-centric, data-first approach. But the time is now. Learn how advanced identity solutions can help travel brands stay ahead and drive measurable impact on business.
Topics we’ll cover:
- Researching and booking trips:The extended consideration period and key decision drivers are also discussed, as well as what prevents them from making a booking.
- Why younger travelers prefer to book directlyWhat incentives drive conversions and how to compete against OTAs
- Why anonymous traffic offers a great revenue opportunity — and how leading travel brands are solving it
- Anonymous traffic transformed by identity resolution Personalize re-engagement with customers via SMS, email and paid channels
- Recognizing and engaging travelers During the booking process, customers can switch seamlessly between desktop, mobile and tablet devices
- How to increase digital engagement AI-driven marketing and real time consumer insights can help you to increase booking intent
- Brands can increase direct bookings By aligning loyalty programs with promotions and identity data
- Best practices to bridge gaps Discover, consider, and convert:
Turn anonymous browsers into bookers — download the 2025 Travel Consumer Insights Report Find out more about identity resolution, booking intentions, and digital engagement.
This content was developed collaboratively. Wunderkind Skift’s brand content studio. SkiftX.
