Wayfinder Waikiki is happy to announce the appointment of Scott Kawasaki as Director of Gross sales & Advertising and marketing. On this position, Kawasaki will lead the lodge’s strategic gross sales initiatives and oversee all advertising and marketing efforts, bringing greater than 30 years of trade expertise and deep native experience to the boutique Honolulu property.
A local of Hawaii and graduate of the College of Hawaii at Mānoa, Kawasaki is bilingual in English and Japanese and presents a profound understanding of worldwide and home market segments that drive the success of Waikiki properties. All through his profession, he has held management positions at notable properties together with The Royal Hawaiian and Renaissance Honolulu, the place he spearheaded built-in gross sales and advertising and marketing methods and supported new property openings. Kawasaki additionally has a background in Public Relations, securing high-
profile media placements together with The At present Present and Hawaii 5-0. In his new position, Kawasaki will likely be accountable for growing and executing strategic gross sales and advertising and marketing initiatives to assist and amplify Wayfinder Waikiki’s model visibility. He’ll work carefully with the advertising and marketing and PR groups to drive impactful campaigns and guarantee all gross sales segments contribute to the property’s total topline efficiency.
“We’re thrilled to welcome Scott to the Wayfinder Waikiki ʻohana,” stated Jim Weisiger, Normal Supervisor at Wayfinder Waikiki. “His deep understanding of the important thing drivers of success for Honolulu motels and spectacular monitor document in gross sales and advertising and marketing will likely be instrumental in persevering with to develop our presence and ship distinctive visitor experiences.”
