BWH Hotels, Scandinavian countries have partnered with the recently called Hotel Network (TN) on the direct reservation tool No. 1 of 2025, to enhance the direct reservation strategy. The group is now used Prices comparison and match prices Tools through a selection of its hotels in the region.
It is already documented by the best north brands such as Strawberry and Elite Hotels in Sweden, ThN continue to develop its mark in the region with this last cooperation. Partnership is part of the broader BWH Hotels plan to increase transparency and build guest confidence when direct reservation.
The Thn platform is highlighted with accuracy and ease of implementation. Unlike traditional tools, the ThN provides the accuracy of pricing in the actual time to the user’s accurate inquiries. This Bwh Hotels enables the Scandinavian countries to show exactly how their prices are compared to those in OTAS, directly on the hotel website. To process price differences, the group also uses the THN price match, which automatically displays a dedicated offer if a lower rate is found elsewhere – which helps to recover possible lost reservations.
To measure the effect of the tool, the A/B test was performed from October 30 to December 1. The site’s visitors were divided into two groups: one of them saw ThN tools, and the other did not do that. The difference was clear – the transformation rates increased significantly. Swedish desktop users, the largest sector of the public, have witnessed a wonderful increase of 7.1 %.
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“We are comfortable to take advantage of the ThN platform to raise the experience of reserving our guests and ensuring that they get the best prices,” said Lina Excandavia. “We look forward to seeing the result when we simplify the reservation process by showing the comparison of prices. To ensure that visitors are that they get the best price will win for them and hotels.”
With this partnership, BWH Hotels take the Scandinavian countries a big step forward in the growth of direct channels. Supported by the strong and smart ThN platform, the group is well equipped to increase transfers, revenue leadership, and build permanent relationships with guests online.
