Comfort, the flagship hotel brand of Choice Hotels International, Inc., is honoring the waffle in advance of National Waffle Day with a free, one-day pop-up “Waffle Lounge” in New York City on Thursday, August 21. Comfort invites guests to enjoy the warmth, nostalgia and joy that waffles bring to generations of travelers.
The Waffle Lounge is celebrating at a time that Americans crave familiarity more than ever. According to a recent survey conducted across the country, 70% of consumers prefer nostalgic and feel-good food over gourmet mealsHighlighting the emotional and sensorial power of food that brings us back home.*
Comfort hotels have been known for their waffles ever since they began serving them free of charge as part the breakfast menu in the early 90s. Today, with over 30 million waffles made at its hotels annually, making and eating waffles at Comfort hotels has become a beloved ritual for guests of all ages. From families on vacation to business travelers starting their day, the golden, fluffy waffle has become more than food — it’s now a moment of bliss, a taste of home, and a reason to smile.
“Waffles have become a part of the Comfort Brand experience,” said Jenny Aboudou“I am the Head of Upper Midscale Brands for Choice Hotels International. “At Comfort waffles have become an iconic part our free hot morning breakfast, which guests love. The waffles are a reflection of our commitment to providing a warm welcome for all guests. Host a community event New York City This is a wonderful way to demonstrate how this simple service continues to resonate with travellers.”
You can find out more about this by clicking here. Thursday, August 21Comfort will host a one-day pop up called the Waffle Lounge. It’s a cozy and deliciously unexpected place. New York City Union Square neighborhood is designed to allow guests to reset their senses. From the aroma of golden waffles to soft textures, warm lighting, and calming soundscapes, the multi-sensory experience will help guests pause, breathe, and indulge — all while enjoying free waffles with a range of toppings and curiously delicious, iced latte pairings for the ultimate treat.
The Waffle Lounge is located at 31 East 17th Street and it will be open for free to the public between 9:00 am and 5:00 pm. 12 p.m. to 7 p.m.
You can enjoy the Waffle Lounge for free.
- Waffle Food Truck offers warm, fluffy waffles for free with an assortment of toppings.
- Get a specialty beverage at the latte station for the perfect waffle and beverage pairing
- Visit the nail bar to see trendy nail designs
- Relax, unwind and lie back in a chair massage
- Limited-edition Waffle-inspired Swag is available for purchase
- Waffle Day Photo Ops: Capture the moment!
- Enter for your chance to win one night at a Comfort hotel or other selected Choice hotels.
Choice Privileges rewards guests who stay in Comfort Hotels with points. Comfort offers consumers the opportunity to celebrate National Waffle Day in all 50 states to give travelers the chance experience Comfort beyond its pop-up. Beginning August 21The 10 winners of the one-night stay will be chosen from a pool of participants at Comfort and other selected Choice hotels. For more information, visit Choice Hotels. Tag a friend to the Waffle Day Pin and sign up for Choice Privileges.**
Comfort is celebrating 40 years as a travel companion. The company has more than 2,100 Comfort hotels around the world. Comfort is known for its modern amenities, such as free Wi-Fi and hot breakfasts. It also has fitness centers and reliable service.
