ST. MICHAEL, Barbados Blue Diamond Resorts, after 15 years of reinventing the all-inclusive vacation experience, is now taking the next evolutionary step. The company will transition to a new name on August 11, 2025. Royalton Hotels & ResortsThe name of the hotel that defines the guest experience in the Caribbean will be used to consolidate the brand.
The company’s success is closely tied to the recognition and growth of its Royalton properties, which are located in seven major sun destinations. The company has consolidated its brand equity with a refreshed visual identity and an aligned Portfolio. This move also reinforces their leadership in the all-inclusive market.
It is much more than just a name-change. Royalton’s strength and reputation are highlighted by a strategic aligning of our brand portfolio. Jordi Pelfort, President of Royalton Hotels & Resorts
As part of a brand realignment initiative, the adult-only brand previously known as Hideaway Royalton is now referred to by the new name: Royalton HideawayA Resort Within a resort. The refreshed name reinforces Royalton’s place within the Royalton eco-system, while still offering the same. Togetherness Concept and elevated experience for adults only that guests are accustomed to.
Planet Hollywood Hotels & Resorts will also evolve to become Planet Hollywood Hotels & Resorts by RoyaltonThe Royalton brand will continue to be strong, allowing guests to enjoy its signature all-ages concept. The Royalton name will remain strong and guests can enjoy the signature Vacation Like a Star™ Now under one unified identity.
Pelfort was added as follows: Royalton’s identity is stronger than ever, with all brands now a part of our family. Royalton is more than just a name. Royalton is now a household brand that guests know and trust. We are celebrating 15 years in excellence and this evolution is a significant moment in the history of our company. Blue Diamond Resorts are part of the DNA. We will never forget its mission, spirit, and vision.
With this transition, the company’s portfolio will continue to include well-known brands such as Royalton Luxury Resorts, Royalton CHIC Resorts, Royalton Vessence Resorts, the rebranded Royalton Hideaway Resorts, Planet Hollywood Hotels & Resorts by Royalton, Mystique by Royalton, and Grand Lido Negril.
This announcement follows a successful year for expansion and innovation at the company. It includes the launch of Royalton Vessence Resorts as well as the announcements of Royalton CHIC Jamaica Paradise Cove and other new resort developments in the Caribbean.
Visit our website for more information www.royalton.com
About Royalton Hotels & Resorts
Royalton Hotels & Resorts The company is an industry leader in all-inclusive resorts, with 24 resorts spread across seven Caribbean destinations. Each resort offers a distinctive and immersive signature experience. Its eight brands include the award-winning All-In Luxury® Royalton Luxury Resorts. Everybody is Family, known for elevated comfort and thoughtful service through signature features like All-In Connectivity™ and DreamBed™. Royalton Hideaway The upscale adult-only resort is designed around TogethernessExclusive dining and modern accommodations are available at. Royalton Vessence Resorts Introduces Vacation Art: The Art of Vacation Through a wellness-forward, all-inclusive approach that focuses on balance and mindful connections. Royalton CHIC Resorts You can invite guests to your event Party Your Way Enjoy a vibrant getaway for adults only, full of style, spontaneity and fun. Mystique by Royalton Offers Miles From Ordinary Boutique retreats celebrate the natural beauty of Jamaica, the local culture, and a relaxed sophistication. Jamaica has a number of boutique retreats that celebrate natural beauty, local culture and laid-back sophistication. Grand Lido Negril presents a unique Au Naturel Experience secluded luxury on the beach for guests over 21.
Portfolio includes Planet Hollywood Hotels & Resorts by RoyaltonThe ‘Have a Look at Us’ page is a great place to start. Vacation Like A Star™ in entertainment-infused settings surrounded by iconic memorabilia, and Planet Hollywood Adult Scene by RoyaltonThe ‘Boulevard of the Guests’ Dodge the Paparazzi Adults-only getaways that are glam and exclusive, with privacy and exclusivity.
To learn more about Royalton Hotels & Resorts, please visit www.royalton.com
