Rocco Forte Hotels announced a strategic alliance with Emerald Pine Capital aimed at expanding Rocco Forte’s brand in Europe, the Middle East and Africa. The collaboration will concentrate on repositioning opportunities, value-add and development in major cities as well popular leisure destinations.
The partnership combines Rocco Forte Hotels operational capabilities with Emerald Pine Capital expertise in asset management and investment. The joint efforts will focus on the sourcing of, underwriting and structuring projects within the hospitality sector.
The strategic goal for the partnership is offer investors investment opportunities and to streamline processes for asset owners. The focus will be to develop properties in areas that are high-demand, using the combined strengths of two organizations.
This announcement continues a trend that has seen an increase in collaboration between hoteliers and investment firms looking to take advantage of growth opportunities available in the hospitality sector. This partnership aims at enhancing the presence of Rocco Forte Hotels across key markets in Europe and the Middle East.
This announcement does not include any specific timelines or projects. More details are expected to be released as the partnership advances and specific expansion and development opportunities become apparent.
