This article first appeared in the July edition of AGENTatHOME magazine. Subscribe here to receive your free copy each month.
As the all-inclusive resort segment continues to evolve, savvy travel advisors are changing right along with it – by fine-tuning their marketing and sales strategies to make the most of the industry’s latest initiatives and offerings.
John Lovell, former president of the Association for All-Inclusive Resorts (AAR), said: “All-inclusive has undergone major transformations.” Travel Leaders Network“, who has recently moved to a new role in the cruise line industry. “The focus of the industry has shifted away from the traditional model that only included hotel stays to luxurious, innovative concepts that cater to an broader range and expectations.”
Emphasizing Experiences
Lovell praised all the new experiences offered by today’s properties that offer an all-inclusive package. “Many brands are introducing new concepts like wellness-focused programmes, culinary partnerships with famous chefs, and experiential adventures such as ecotourism adventures,” said Lovell.
“An innovative feature is the inclusion in immersive cultural experience, which allows guests to engage with the unique culture of a destination.”
Damon Spady is the owner of Damon’s Getaways……………?…………..??????????????????
He said that “all-inclusive resorts are now focusing on luxury and individualization.” “They are also targeting niches.” The elevated culinary offerings will satisfy foodie tourists, while the new focus on sustainability and wellness will attract guests. [who are] Passionate about lifestyles”
Misconceptions about the Internet
Lovell says that a common misconception about all-inclusive hotels is their lack of quality or exclusivity. It’s important to inform clients of the many options that are available, from gourmet eating to exclusive activities, to address this.
Spady, of Damon’s Getaways, also stressed that clients should be updated on the details of the all-inclusive package.
He stated that he prioritized education with his clients. “I set expectations, I am honest, and I know their preferences.” I sell the complete all-inclusive experience – not just the resort features.”
Michele Bridges is the owner of Bridges Worldwide Travel, had a similar take: “The biggest misconception is that every all-inclusive is the same – with the same type of food, same type of accommodations, same type of amenities – and that’s definitely not true.”
A Broadening Market
“There is no ‘all-inclusive’ type of client anymore – all-inclusive [resorts] Bridges continued, “The technology has evolved to meet the needs of all clients.” “You only need to be able to qualify and match the correct one to your client.”
Lovell explained that “the demand for all inclusive resorts is diverse and includes families, couples, groups of friends, and even large groups.” We serve clients of all types, from the most discerning travelers to millennials who are more concerned with value.
Spady targets a wide range of demographics. He noted that all-inclusives appeal to couples, honeymooners, families with children, wedding groups, and adults only travelers.
Attracting High-End Customers
Spady, a travel expert, said that travelers on a budget will find countless benefits in all-inclusive holidays.
“What used to be viewed as an affordable, one-size fits all option has evolved into a sophisticated and experience-rich alternative for traditional luxury travel,” said he.
Lovell recommends highlighting specific features in communication with luxury-seeking customers.
He said that appealing to high-end travellers by emphasizing exclusivity and bespoke services, as well as sophisticated design, has changed the perception of this category.
Bridges suggested that advisors offer these clients a range of indulgent experiences. These could include Michelin-starred dining experiences and magical experiences like dining at a cenote with a violin serenading you, or hiring personal butlers to place cucumber slices on your eyes as you lie poolside.
She said, “These are the luxurious extras my high-end travellers can experience.”
Understanding Your Client
Qualifying clients is important for any travel.
John Lovell says that it is important to know your clients’ needs and priorities in order to sell an all-inclusive vacation.
“Highlight the value of everything included and tailor recommendations according to their interests.”
Damon Spady, of Damon’s Getaways, recommended that clients and resorts be recognized for their uniqueness.
“Match the right resort to the right client through careful listening, education and expectation-setting,” he said. Stay in touch with your client during the trip and even after.
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