Justa Hotels and Resorts, a boutique luxury hotel chain, has signed an agreement to enhance hospitality infrastructure and tourism in the state.
Justa has agreed to provide brand affiliations as well as hospitality expertise for investors who wish to develop hotels and resorts in the state.
Justa provides hotel development services, according to its website. The company helps individuals, brands and unbranded properties as well as resorts “expand their reach” and maximize the return on their investment. The company says that it offers services in design, distribution setup and talent management. It also provides sales and marketing.
The hotel chain stated that the collaboration aims to accelerate the creation of boutique and premium properties with high quality, which aligns with Justa’s commitment to locally inspired design.
Justa, which has 25 properties in 10 states of India, currently does not operate in Andhra Pradesh.
The partnership will allow Justa to increase its presence in the state across JüSTa, Nuo by JüSTa, and Bookmark Resorts brands, Richa Khurana Singh, vice president – development at Justa said.
Andhra Pradesh Tourism Push: The partnership was formed a few weeks after the Andhra Pradesh Government identified over 500 homestays in the state. This will help to promote sustainable and inclusive tourism.
