BlackBrick Aparthotels, a South African brand designed for global citizens, has partnered with HotelREZ® to drive strategic growth in both corporate and leisure markets. The collaboration will also increase the aparthotel’s direct revenues through increased distribution and visibility.
BlackBrick, in partnership with HotelREZ aims to become the urban aparthotel leader in South Africa. BlackBrick Aparthotels will be able to take advantage of HotelREZ’s global network of agency sales office, global preferred partnership with the largest TMCs, agency groups and TMCs, global RFP generation and brand equity. This will ensure a balance of corporate, leisure and direct bookings as well as a reduction in OTA dependence. HotelREZ GDS chain code which has Tier 1 and Platinum Preferred status worldwide, offers an optimised profile to boost a hotel’s visibility in more than 750,000 agencies. The system centrally manages the availability, rates and inventory across all channels including GDS and OTAs.
In the beginning, five properties will be involved in the collaboration: BlackBrick Bedfordview, BlackBrick Sandton 1, 2 and 3 in Johannesburg as well as BlackBrick Foreshore, BlackBrick Gardens and BlackBrick Gardens, both in Cape Town.
BlackBrick Aparthotels preferred this to pure SaaS or distribution resellers, as they wanted a global presence with advanced technology that would drive ROI and margin. To meet their specific needs, they needed a boutique-style approach that was based on operational excellence and high quality. This strategic choice aligns with the company’s goal to maximize profits while reducing costs of sale.
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BlackBrick Aparthotels will also feature as a new addition to the Best Loved Hotels® consumer brand, enhancing its position in the leisure and agency sectors.
BlackBrick Aparthotels, with $100 million invested in development and 17 new locations planned, offers comfortable, modern urban retreats for both business and leisure travelers. The brand is aimed at entrepreneurs, digital nomads as well as travelers who want style and convenience. Amenities include rooftop bars and swimming pools, boxing studios, Pilates, and coworking space. The rooms come with desks, kitchens and super-fast WiFI, making them ideal for extended stays.
This partnership allows BlackBrick Aparthotels, a global leader in community-driven and connected spaces with local heartsbeats and international reach, to expand its global footprint.
Jonathan Liebmann, Co-Founder of BlackBrick Aparthotels, said: “At BlackBrick, we’re about creating spaces that connect people—not just to cities, but to each other. HotelREZ is a great partner to help us achieve this on a global level. They allow us to remain independent, while still connecting with a powerful network and community of similar properties. This is the perfect balance for brand.”
Daniel Simmons added, “We’re happy to welcome BlackBrick Aparthotels as part of the HotelREZ team.” This South African aparthotel brand is a trailblazer in the industry and has huge growth potential in local as well as international markets. We look forward in helping BlackBrick reach its full potential with strategies that drive bookings and profitability.
This partnership will position BlackBrick Aparthotels to be a haven for digital nomads and entrepreneurs who enjoy bleisure or extended stays. It offers a model with great returns.
