TakeUp said Monday it has raised $11 million to help independent hotels close a widening tech gap that’s making it harder to compete with big chains — especially when it comes to setting room rates.
The startup builds AI-powered pricing tools for boutique hotels, inns, B&Bs, and glamping retreats.
The funding highlights how independent properties are falling behind big hotel brands who use artificial intelligence and data science to squeeze out every dollar they can from their rooms.
Less than 10% of people have
