RoomKeyPMS is celebrating a remarkable milestone in its long-standing partnership with Lakeview Hotels & Resorts: 20 years of continuous collaboration and trusting RoomKey as its property-management solution. RoomKey’s long-term partnership with Lakeview Hotels & Resorts, which began in Brandon, Manitoba and has now expanded to include a large portfolio of properties across Canada, reflects the company’s commitment to innovation, evolution, and a focus on guest experience.
“RoomKey was part of our journey since the very beginning,” said Jeannette Clarke, Regional Operations Manager for Tech Support, HR, Loyalty Programs, and Reservations Services at Lakeview Hotels & Resorts. “In 2005, our company was looking for an affordable and easy-to-use front desk solution. RoomKey ticked all the boxes, and still does.
Hands-On Innovation: A History
Lakeview began using RoomKey to modernize and streamline their outdated reservation system across all of its locations. RoomKey, the flexible and intuitive software that was used to manage front desk reservations and central reservations at their Brandon hotel as its inaugural property, has been adopted by Lakeview.
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RoomKey, a cloud-based tool with greater functionality, was chosen by Lakeview to replace its legacy system. Their operations today span multiple regions, with a diverse range of guest demographics. From oil and gas contractors and work crews in Western Canada, to leisure travelers and corporate clients in the Prairies.
Clarke stated that “from the beginning, we have focused our hiring on attitude rather than experience.” RoomKey is the solution. It is easy to use and their support team is excellent. “You don’t need to be a technical wizard to get started.”
A partnership that listens
Lakeview’s longevity with RoomKey isn’t just about software — it’s about service. Lakeview has witnessed the platform’s evolution from early days of troubleshooting and tech support to more recent collaborations on mobile check-ins and payment processing.
Clarke continued, “They have always been responsive to user feedback.” RoomKey has a thoughtful development approach. It’s important to build the best product for all users, not just react quickly.
That feedback loop has led to system enhancements like recurring reservations, more robust group block tools, and improved rate-linking functionality — features Lakeview teams use daily to drive efficiency and deliver exceptional guest experiences.
People First Technology
Lakeview’s operations have been defined by the personal touch, dedication to service and ethos that is aligned with RoomKey.
Clarke said, “At Lakeview Hotel we empower all staff to change a guest’s mood.” We will do anything to help a guest, whether that’s by fixing an issue, addressing a concern or making them smile. RoomKey gives us the tools to help us achieve this faster.
The range of properties includes everything from roadside inns and traditional hotels to modern urban hotels such as the Grand Winnipeg Airport Hotel is located just steps away from the departure gates and offers RoomKey’s mobile checking-in experience.
Look Ahead
RoomKey continues to be a partner of choice as Lakeview prepares its next chapter for growth and transitions in leadership. The collaboration is evolving, from payment processing to feature requests for the future.
Clarke stated that although RoomKey started as a simple tool for making reservations, it has evolved with the company. “Twenty-five years on, we are still discovering new features and improving the system. That’s the mark of a partner — not just a vendor.”
Shane McPhail was in agreement with Clarke and said that Lakeview had been an amazing partner from the beginning.
“The feedback from Lakeview Hotels & Resorts has helped shape our product, and their dedication to service has inspired how we think about technology,” McPhail said. “Reaching 20-years together is not just a landmark; it’s testament to shared values, mutual respect. We are happy to have earned the trust of our customers and look forward to what comes next.
