The Radisson Hotel Group announced Wednesday the launch of Radisson Flights India. It said this was in line with its aim to create “a hospitality ecosystem and deliver travel solutions from end-to-end.”
Radisson Hotel Group has formed a strategic alliance with Etraveli Group, a global provider of flight technology, to integrate its flights platform with the hotel’s website.
The hotel chain said in a press release that “this new digital offering allows guests to book flights as well as hotels through the Radisson Hotels platform in India in a single seamless transaction.” The hotel chain is also offering a 20% discount to its integrated booking platform.
Radisson offers real-time flight bookings across all domestic and international carriers, “with instant confirmations” and competitive prices.
Nikhil Sharma said, “India has an increasing demand for frictionless travel, and Radisson Flights are our way to meet that demand”, the managing director of Radisson Hotel Group’s South Asia region. This launch is part our broader efforts to build an integrated eco-system that meets the changing needs of the Indian consumers and reinforces Radisson’s position as a digitally advanced hospitality brand.
The India launch forms part of the global rollout phased across 14 countries.
Radisson announced last September that it would launch the platform in U.S.A., UK. Germany, Denmark. Sweden. Norway. France. Spain. Netherlands. Switzerland. Poland.
Radisson, the latest in a long line of brands to offer integrated booking options to their customers for a seamless trip planning experience.
IndiGo added a hotel reservation option to its website and mobile app last year. It claimed that its goal was to offer customers a convenient, one-stop shop. The airline also offered discounted hotel rates for customers who booked flights and hotels through its platform and flew IndiGo.
A month later, Air India’s low-cost subsidiary Air India Express partnered with online travel agency MakeMyTrip to launch Xpress Holidays – a platform that would allow travelers to book end-to-end holiday packages. The platform can be accessed via the website or mobile app
