Key Points
- Accor is entering the Las Vegas market with Treasure Island. It will be the largest property in the world for the company.
- Treasure Island’s current owner, Phil Ruffin will continue to run the business under Accor Handwritten collection.
- This move could encourage other European and Asian brands into Las Vegas.
You can read more about it here:
Accor is making its first entry into the Las Vegas market by adding Treasure Island, a nearly 2,900-room resort and casino, to its portfolio—making it the largest property in the company’s global network. Treasure Island, a 2,900-room resort and casino owned by Phil Ruffin will be added to Accor’s Handwritten Collection brand through a franchise agreement. This allows the resort’s independence, while leveraging Accor’s global reach and loyalty program. This move shows Accor’s ambitions to grow its U.S. market share. It could also signal a trend where European and Asian brands are targeting Las Vegas.
