Wyndham Grand Barbados, Sam Lord’s Castle All-Inclusive Resort is pleased to announce the appointment of Petra Roach as Director of Sales and Marketing, bringing a dynamic and strategic leadership approach to one of the island’s most iconic all-inclusive resorts.
Roach has a wealth of experience in destination marketing and tourism leadership. Her appointment is a milestone for her as she moves from the public sector to the private. She has led transformational campaigns for key source markets and now takes on this role with a vision. Her goal is to solidify Wyndham’s position as a leader of the luxury all-inclusive market, increase revenue through strategic partnership, and strengthen the hotel’s presence in the market.
Wyndham Grand Barbados has the largest number of all-inclusive rooms on the island, with 422 total. It is therefore uniquely positioned for corporate travelers and vacationers looking for an exciting, culturally rich location to hold events or retreats. It has established a strong footprint since its opening and, with Roach as the head of sales and marketing it is ready to expand its global reach.
