S Hotels and Resorts PCLThe international hospitality company, Singha Estate PCL is proud to announce a partnership with Global Hotel Alliance. Through GHA DISCOVERY – a multibrand loyalty program powered by shared technology -, they will join a curated selection of independent hospitality brands. GHA is a global alliance of independent hotels with 45 brands, 850 properties in 100 countries. Its award-winning loyalty programme— GHA DISCOVERY – offers members unparalleled access to world-class hospitality.
SHR will begin introducing SAii in July 2025. DESCOVERYThe GHA DISCOVERY program has a new loyalty programme. SAii Laguna, SAii Phi Phi Island Village and SAii Koh Samui Villas guests are eligible for the new loyalty programme. Santiburi Koh Samui From the moment you join, you will receive exclusive benefits, rewards and experiences that are tailored to your needs. They include instant savings and room upgrades. Early check-ins, late checks-outs, and curated Local Experiences connect travellers to the culture of their destination.
SAii Laguna Phuket, SAii Phi Phi Island Village, and Santiburi Koh Samui are proud members of GHA’s Green Collection — a portfolio of hotels and resorts that are deeply mindful of their environmental impact and the ecosystems in which they operate. As part of S Hotels & Resorts’ sustainable development strategy, these properties champion responsible tourism, conservation, and community initiatives that create a positive impact wherever they are located.
Our partnership with Global Hotel Alliance, and our inclusion in GHA Discovery, with its more than 30 million loyal members opens up extraordinary opportunities for SHR. The team gains valuable advantages, from increased direct bookings, revenue and data-driven insights about guest preferences. GHA DISCOVERY’s powerful CRM and marketing initiatives are also a benefit. “GHA DISCOVERY drives loyalty beyond traditional boundaries, connecting properties to a global network of like-minded independent hotels and iconic brands.” Michael Marshall, the CEO of S Hotels & Resorts.
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He added, “For our valued customers, the partnership offers exclusive rates for members, early check-in and late check-out, as well as complimentary room upgrades. With DISCOVERY Dollars (D$), they can earn and spend rewards on their next stay including rooms, experiences, dining and wellness at their convenience, choosing from 850 hotels in 100 countries – all under one seamless loyalty umbrella. The GHA DISCOVERY application further enhances the ease and convenience of managing travel experiences.
“We are thrilled to welcome S Hotel & Resorts to Global Hotel Alliance. The beautiful SAii & Santiburi resorts, located in Thailand’s top destinations, are the perfect addition to our alliance. We are excited to connect these resorts with the 30 million GHA DISCOVERY Members who value authentic and responsible travel experiences. This partnership is not only a way to enrich our global collection, but also shows our shared commitment towards sustainability and culturally immersive tourism”, said Chris Hartley is the CEO of Global Hotel Alliance.
