Bruce Smith Enterprise & The Cordish Companies have announced a new hire for Live! Casino & Hotel Virginia: Cheryl Brown, Vice President of Marketing. This new executive joins recent hires, Yanina De Vargas, Chief Financial Officer for Live! Casino Virginia, and Penny Parayo, Senior Vice President and General Manager for Live! Casino Virginia’s growing senior leadership team includes Penny Parayo, Senior Vice President and General Manager for Live!
Cheryl BrownLive! has named a veteran of the hospitality industry from Hampton Roads. Casino & Hotel Viginia.
In her new role, Brown will be responsible for all aspects of marketing including advertising, events, promotions, entertainment and database strategy. Ms. Brown started her career with Live! Live! Casino & Hotel Maryland and rose to lead database and direct marketing for Cordish Gaming as Vice President of Loyalty Marketing.
Ms. Brown has over 25 years experience in marketing management, which she gained in Atlantic City, the Bahamas, and Hampton Roads with Gold Key PHR, where, amongst other senior positions, she was Director of Marketing at the Cavalier Resort. Ms. Brown has lived in Virginia for more than 22 years and brings a wealth of industry experience to her role.
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