You can also find out more about us on our website. Cogwheel first participated in the pitch at E20X in 2022The Cogwheel team makes it a point to follow each year’s promising startups. E20X (Entrepreneur 20X), hosted HITECThe 2025 competition did not disappoint.
Check out the complete list of startups competing in Indianapolis in June 2025:
Booking Engine ALBIE
ALBIE enables guests to book multiple hotels, activities, and ancillaries — even for different dates — all in a single reservation. It simplifies complicated trip planning, and increases visibility for hotels. ALBIE’s collaborative travel planning approach is based on flexibility in booking orders and seamless management of guest details.
BookBoost: CRM & Guest Messaging
BookBoost Chatbots provide 24/7 customer support and a unified email inbox to streamline guest communication. The platform’s combination of CRM, CDP and guest messaging with workflow automation helps hotels to personalize guests’ experiences while managing data efficiently. Its automations, segmentation and cross-platform insight make it an effective tool for marketing and operations teams.
Ediphi AI + VR Training
Ediphi is an AI-powered training platform that uses immersive, conversational experiences — including virtual reality — to simulate real-world scenarios. The platform allows teams in hospitality to learn through doing. They can track progress and receive certifications. This is a new approach to employee onboarding and development.
Eeva: In-Room Amenities
Eeva It is a compact and plumbing-free 2-in-1 dryer/washer designed for hotel rooms. The washer and dryer is designed to be used with standard outlets. It also includes a removable canister of water. A 90-minute cycle can be offered as a room amenity or an upgrade.
Levee: Housekeeping AI
Levee Connects with property systems to provide real-time support for housekeeping teams, including room inspections and training. Brand standards compliance is also supported. Using vision AI, housekeepers scan rooms post-cleaning to receive instant feedback — catching things like missing towels before guests do. This reduces the number of room inspectors, and ensures consistency and quality.
SEE Carbon zero: Sustainability Automation
SEE Carbon Zero This platform automates the measurement and reporting of carbon emissions. This tool, designed to simplify ESG compliance as well as energy reporting (now required in five U.S. state), provides actionable insight for reducing the environmental impact and cutting manual reporting up to 80%.
Siv: Sales Lead Response
Siv AI can instantly respond to RFPs received via email, text or phone. It integrates directly into existing hospitality tools and allows hotel teams to reply in minutes, instead of days. The goal: speed up conversions without replacing salespeople — freeing them to focus on building relationships and closing deals.
Vella AI: Proposal Automation
Vella AI It collects RFPs via email, forms and event platforms and automatically creates branded proposals using messaging and hotel assets. It tracks all proposal interactions (opens and replies). Integration with PMS/CRM systems. It reduces hours of work to minutes and helps sales teams respond quickly before leads become cold.
Winner
Congratulations to all participants!
We know first hand an exacting 4 minutes followed by judge Q&A is extremely stressful.
The Cogwheel team was hyped up about Siv You can also find out more about the following: Eeva, Levee Both the Judge’s Choice Award Then, there is the People’s Choice Award — a rare sweep that hasn’t happened before at this event.
Cogwheel Marketing
Cogwheel Marketing™️ is a full service digital marketing agency specializing in branded hotels, first leveraging brand systems then coupling that with supplemental strategies to maximize total online presence. Their reporting and Business Intelligence tool, Cogwheel AnalyticsData from different sources is aggregated to help companies identify trends and opportunities for their online presence. Our clearly defined processes will ensure your hotel’s best position against the competition and other hotels from the same brand. We can work with the sales and revenue management team to identify gaps, close them and target your ideal guest.
