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    Home»Hotels»Duetto, The Hotels Network and Lighthouse Company announce strategic partnership for direct hotel bookings to maximize marketing spend and boost direct hotel bookings
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    Duetto, The Hotels Network and Lighthouse Company announce strategic partnership for direct hotel bookings to maximize marketing spend and boost direct hotel bookings

    adminBy adminJuly 10, 2025No Comments2 Mins Read2 Views
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    The Hotels Network

    Duetto, the world’s leading revenue management software provider for the hospitality industry, and The Hotels Network (THN), a Lighthouse company and the leading direct growth platform for hotels, today announced a strategic partnership that empowers hoteliers to boost direct bookings and optimize marketing spend.

    This new integration allows for hotels to use real-time occupancy information to automate and customize direct booking campaigns. Duetto’s Dynamic Rate Engine API and THN’s powerful segmentation tools allow hotels to create targeted promotions based upon occupancy thresholds. 

    “By combining Duetto’s robust revenue data with THN’s powerful direct booking platform, hotels can now deliver highly personalized and timely offers to potential guests, driving conversion and maximizing revenue,” said John Lingos-Webb, VP of Global Partnerships & Alliances at Duetto. This integration is an example of Duetto’s commitment to connecting data silos between systems within the hospitality industry. We are thrilled to introduce this innovative integration, which enhances hotels’ most lucrative channel while enabling a more efficient marketing budget.

    The partnership will provide several key benefits.

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    • Increased direct booking conversion: Personalized offers will be provided based on real-time occupancy data,  driving higher conversion rates.

    • Improve Customer Experience Customized campaigns create a more engaging and personalized online booking experience.

    • Marketing spend optimized: Hotels can focus their marketing efforts on low occupancy periods, allowing them to allocate resources efficiently.

    “This feature marks the beginning of a strategic partnership, and introduces an innovative approach that unlocks valuable new capabilities for our joint customers. As a strong advocate for greater connectivity and collaboration in our industry, I believe in partnerships that go beyond words—those that deliver real, measurable impact tailored to our clients’ evolving needs. This is a practical integration, which was developed not only through collaboration with Duetto but also by industry leaders such as Victoria Fisher from Penta Hotels. She provided valuable input that helped make it a useful solution for hoteliers.“, Mercedes Blanco, Chief Partnering Officer at The Hotels Network.

    Visit the following link for more information on this partnership: duettocloud.com/partners/integrations/the-hotels-network

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