San Francisco – Duetto, a leading provider of revenue-management software for the hospitality sector, and The Hotels Network, a Lighthouse Company and the leading direct growth platforms for hotels, announced today a strategic alliance that enables hoteliers to optimize their marketing spend and boost direct bookings.
This new integration allows for hotels to use real-time occupancy information to automate and customize direct booking campaigns. Duetto’s Dynamic Rate Engine API and THN’s powerful segmentation tools allow hotels to create targeted promotions based upon occupancy thresholds.
Duetto’s robust data on revenue and THN direct booking’s powerful platform allow hotels to offer highly personalized and timely offers, increasing conversion rates and revenue. Duetto’s integration of data silos between systems within the hospitality industry is exemplified by this integration. This innovative integration will enhance the most profitable channel for hotels, while also enabling more efficient spending on marketing. John Lingos-Webb, VP of Global Partnerships & Alliances at Duetto
The partnership offers a number of key benefits, such as:
- Increased direct booking conversion: The personalized offers are based on the real-time occupancy information, which will increase conversion rates.
- Customer experience: Personalized campaigns will make online bookings more personal and engaging.
- Optimized marketing spend: The hotels will be able allocate their marketing budgets efficiently and focus on the periods with lower occupancy.
This feature represents a strategic alliance between our companies. It introduces a unique approach which unlocks a new capability that is valuable for our clients. As a strong advocate for greater connectivity and collaboration in our industry, I believe in partnerships that go beyond words—those that deliver real, measurable impact tailored to our clients’ evolving needs. This is a practical integration, which was built through collaboration with Duetto and also by industry leaders such as Victoria Fisher from Penta Hotels. Mercedes Blanco is the Chief Partnerships Officer of The Hotels Network
Visit this link to learn more about the partnership. duettocloud.com/partners/integrations/the-hotels-network
Hotels Network
The Hotels NetworkLighthouse, an innovative technology company, works with more than 20,000 hotels worldwide. The company boasts an international team with expertise in product design, consumer marketing and hospitality. It offers clients a growth platform that powers their direct channel. Hotel brands can use a set of analytics and tools to attract, engage, and convert customers throughout the entire user journey.
THN’s Direct AI Suite integrates deeply into the platform. From predictive analytics to generative AI, it offers a number of features, including price comparison, review summary, and a variety of personalization choices. Predictive personalization uses machine learning in order to predict the behavior of users and tailor messages and offers accordingly. BenchDirect’s benchmarking tools provide direct channel marketers with unmatched data. Recent innovations include KITT a receptionist powered by AI, and Loyalty Lite a guest login tool that allows for individualized booking experiences.
THN was recently awarded the Best Direct Booking tool for 2025 by the prestigious HotelTechAwards for its rapid growth and unique culture.
Duetto
Duetto The leading revenue strategy platform in the hospitality industry unlocks revenue for rooms, event spaces, and casinos and resorts around the world. Duetto RMS is the product of Open Pricing creators. It uses real-time analytics, automation, and predictive data to optimize pricing and revenue strategy, resulting in increased profitability. Duetto provides hospitality professionals the tools they need to navigate today’s complex travel landscape. Duetto has been named the world’s top revenue management software in the HotelTechAwards, four years running from 2022 to 2025″. Duetto is a company on a mission, to be the revenue and profit operating systems for the hotel sector. Visit our website for more information. duettocloud.com.
Julia Pedrol
Content & PR Manager
