Key Points
- Marriott is creating a new brand, called “Outdoor Collection by Marriott Bonvoy,” with trademarks registered in multiple countries. The brand targets the outdoor recreation and accommodation market.
- The Outdoor Collection offers accommodations such as cabins, camping, glamping and adventure experiences. It also provides services like guided tours and event-planning.
- Hilton, Hyatt & Starwood Capital have also invested in outdoor luxury lodgings, reflecting an industry-wide trend towards outdoor hospitality.
You can read more about it here:
Marriott has trademarked a brand new name, “Outdoor Collection by Marriott Bonvoy”, which marks its entry into the outdoor recreation hospitality market. The brand is launching a variety of outdoor experiences and accommodation, including camping, cabins, lodges and adventure activities. It will be supported by recent acquisitions such as Postcard Cabins. The hospitality industry has been pursuing similar initiatives, including those from major hotel groups Hilton and Hyatt.
