CuracityThe leading platform for demand creation for luxury and lifestyle brands announced today an expansion of the platform to include the cruise industry. With this release, cruise lines can now reach affluent, opt-in travelers through trusted media outlets – including AFAR, Food & Wine. Travel + Leisure – eliminating reliance on broad, inefficient mass-market advertising and gaining revenue-based ROI tracking.
Cruise Marketing in a New Era
Curacity has customized its platform to meet the needs of cruise ships. A dedicated “Sailings section” within the Content Hub allows cruise lines to market specific itineraries through top travel media.
Proven Results
In the last 12 months, Curacity’s beta testing has shown:
- Enjoy three award-winning Cruise Lines With 20 ships and thousands cabins
- Distributed 24,000,000 targeted emails On behalf of its cruise clients
- Cruise bookings up to 2,600 The average length of stay is 13 days
- Increased revenue of $29 Million For its cruise customers
Unlocking the Vast Market Potential
The industry is still growing, The majority of Americans (85%) have not yet taken a cruiseThe cruise market is expected to reach $1.2 trillion by 2020. Global cruise market expected to reach By 2033, $110.17 billion will be generatedCuracity gives cruise companies a distinct edge in the competitive market by targeting first-time cruisers where they are looking for inspiration: amongst the most trusted media outlets around.
Nick Slavin said, “Cruise Lines have long relied upon broad-reaching marketing to fill up cabins without the necessary attribution tools to measure success.” Curacity’s CEO and founder, Nick Slavin. Our platform is designed to speak the language of cruise ships, allowing them market their sailings at high-intent audiences while tracking the bookings and revenue.
Visit the website to learn more about our demos and to book one. www.curacity.com.
Curacity
Curacity helps travel brands to measure the revenue they generate from upper-funnel advertising. Curacity delivers premium content to opt in subscribers of trusted media brands. This allows hotels, cruises, and resorts to reach high intention travelers during their inspiration phase before making purchase decisions. The attribution technology of Curacity closes the marketing-to-booking loop by identifying media-exposed customers who book a hotel stay. Curacity allows travel marketers to make more informed decisions using data by linking directly content and revenue. Curacity, headquartered in New York, has offices in Stamford Conn. and Toronto as well as Buenos Aires. It was named among Inc. 5000’s top 20 travel companies. Visit www.curacity.com For more information, please click here.
