Important Points
- Starboard Value is an activist investor who bought a 9% stake of Tripadvisor at $150 million. This caused the stock to rise 17%.
- Tripadvisor has completed a $430-million merger with Liberty Tripadvisor Holdings. This ends a decade under outside control.
- Starboard believes that Tripadvisor is undervalued, with brands such as Viator and The Fork having growth potential.
The following is a summary of the information that you will find on this page.
Starboard Value, an activist investment firm, has acquired a $150-million stake in Tripadvisor. This represents a substantial increase in the stock price of Tripadvisor. The move came shortly after Tripadvisor’s merger with Liberty Tripadvisor Holdings for $430 millions, ending years under outside control. Tripadvisor faces strategic pressures from Starboard because its flagship brand, Tripadvisor, is facing revenue declines while subsidiaries such as Viator, The Fork and The Fork are experiencing growth. Starboard sees Tripadvisor as undervalued, and believes it offers an opportunity for structural and operational change.
