The 4th of July in the U.S. is more than a simple celebration of independence. It’s an experience. The power behind many of these unforgettable moments is technology purpose-built for experience commerce.
This year, a record-setting 72.2 million Americans are hitting the road or the skies during the July 4th travel window (June 28–July 6), according to AAAMore than 340,000 visitors are expected to descend on Las Vegas alone, contributing $449.5 million in direct spending over the holiday weekend. More than 340,000 of those visitors will be in Las Vegas, and they are expected to spend $449.5 millions over the long holiday weekend.
The behind-the-scenes of cabana parties and dayclub blowouts. Rooftop fireworks shows. VIP nightclub entry. a commerce engine The hospitality industry’s leading operators depend on the software to manage and merchandise every experience.
Celebrations are not just about the celebrations.
You can choose from a variety of luxurious cabanas located at the poolside or in the surrounding area. Ayu Dayclub Bottle service tables at Resorts world Las Vegas and reservations for Independence Weekend headliners are available. LIV nightclubThe software manages everything in real time, from fireworks parties to stay packages.
Hotel operators in Las Vegas, New York City Miami, Scottsdale and Los Angeles use venue management technology Deliver frictionless bookings, and maximize every square foot revenue-generating area during the highest-pressure weeks of each year. As a result of this, guests get the enhanced experience they demand today from a trusted technology partner, while operators receive the inventory control and yield management they need. All parties win.
Summer Fun Today, Stadiums & Sportsbooks Tomorrow
The playbook does not end with July 4. The sports calendar is another revenue generator that has a high impact in the fall.
We have partnerships that span the globe. Circa Sports, Caesars Entertainment, Station Casinos, DraftKings, FanDuel, and Mohegan Sun, The technology has already been developed powering sportsbook experiences Across the country. The platform allows fans to create monetizable experiences by reserving booths, hosting watch parties and curating pre-game or post-game hospitality packages.
The right technology is available to help you achieve success both in sports-centric and lifestyle-centric venues. As expectations rise and game day commerce becomes more interactive, there are solutions that can be used for operational efficiency.
The Right Platform at Right Time
The demand for curated and bookable experiences is on the rise. It’s clear that hospitality operators require software that scales with the moment.
Whether it’s a daybed at a Scottsdale resort, a rooftop concert in Miami, last-minute pool reservation in Las Vegas or a VIP sportsbook seat for kickoff Sunday this September … technology delivers.
It is time for hospitality leaders and managers to prepare their business for the future. Join the resorts and entertainment venues that already use these essential tools to connect commerce, operational efficiency, and unforgettable customer experiences all on one platform. No matter if it’s the 4th of July or another day, technology powers what comes next.
About the Author
Brad Van Orsow, Director of marketing at UrVenueDriven by innovation, he is driving growth and development in the hospitality sector. He combines creative strategy and data-driven insights with 15+ years experience to improve brand engagement. He leads marketing efforts at UrVenue to help individual venues, hotels and resorts, mixed-use entertainment centers, and other facilities optimize operations and unify bookings. Brad is a Business Administration graduate of the University of Nevada. He has worked for top travel, entertainment, and hospitality brands. He is passionate about using technology to simplify the hospitality industry and shares his insights through thought leadership events and industry conferences. Book a live demo with UrVenue And take the first steps towards a more profitable future, one that is connected and efficient.
UrVenue
UrVenue, a SaaS-based technology company, is the pioneer of the best-in class Venue Management System. It provides innovative solutions for selling and managing experiences in independent venues, such as bars, nightclubs and dayclubs. In 2022, the company introduced the industry’s first Property Experience Management System (PXMS), now known as UrResort—a sister platform specifically designed to sell, manage, and monetize experiences for hotels and resorts, all-inclusives, integrated resort casinos, and enterprise hotel organizations. Since 2011, UrVenue’s technology has been the trusted solution for organizations such as Fairmont Banff Springs, Caesars Entertainment, MGM Resorts International, Wynn Resorts, Club Med, Circa Resort & Casino, Tao Group, Resorts World, The Venetian, Mohegan Sun, and Zouk Group. UrVenue is also a multiple-year finalist in the Skift IDEA Awards. Visit the website for more information. urvenue.com. Follow us on Social Media: LinkedIn, Twitter, Facebook, Instagram.
