Millennium Hotels & Resorts (MHR) and Germany’s Maritim Hotels have announced a strategic cross-brand loyalty partnership, linking their MyMillennium and MyMaritim programmes to offer enhanced privileges at participating properties globally.
The agreement was signed at the Chelsea Harbour Hotel & Spa, London, by Saurabh Prakash, Interim Chief Operating Officer and Chief Commercial Officer at MHR, and Roland Elter, Chief Commercial Officer of Maritim Hotels.
“Our collaboration is a step in a strategic direction to extend our reach to Germany and to the European Union. This region is important for travel and commerce. This will improve travel and strengthen our vision of providing quality hospitality experiences across borders, said Kwek Ling Beng. Chairman of Millennium Hotels and Resorts.
“This collaboration is a forward-thinking move that aligns with our vision of enhancing guest loyalty through global partnerships,” said Kwek Eik Sheng, Executive Director of Millennium Hotels & Resorts. “By seamlessly integrating two trusted hospitality brand’s strengths and benefits, we offer our members more value and rewards across a network of destinations, experiences and choices.”
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All loyalty programme members now receive reciprocal benefits
- MyMillennium member receives loyalty discounts on the Best Available rates at participating Maritim Hotels.
- MyMaritim members enjoy loyalty discounts on Flexible Rates at Millennium Hotels & Resorts worldwide.
“At Millennium Hotels & Resorts, we’re constantly looking for ways to elevate the guest experience,” said Saurabh Prakash. This partnership with Maritim Hotels enhances our loyalty eco-system by connecting complementary markets. This gives our customers a broader range of access and seamless recognition, no matter where they are traveling.
MyMaritim’s members will have access to Millennium properties located in places like Singapore, London and New York City. They can also visit destinations such as Dubai, Phuket and Penang. MyMillennium Members have access to important German locations such as Dresden, Munich Frankfurt and Berlin.
Roland Elter said that this partnership will enhance the experience of both brands without compromising their essence. It’s an important step in creating meaningful connections with our guests around the world.
This agreement also covers joint participation in trade shows, sales initiatives and employee benefits. “We are proud to partner with Millennium Hotels & Resorts,” added Elter. “This collaboration will provide our members with exciting opportunities to enjoy international travel in a more convenient and enjoyable way, while still honouring both brands’ distinct spirits.”
