Italy: Lifestyle brand W Hotels is part of Marriott International and has opened a new property in Florence, its second in Italy.
Located on Piazza dell’Unità Italiana, the W Florence is housed in the former Grand Hotel Majestic.
Genius Loci Architettura has restored the hotel and reimagined it to meet LEED Gold, WELL Silver and other sustainability standards. The project was also undertaken by global design firm AvroKO. They were previously responsible for the interiors of W Prague, and soon to be unveiled W Hoboken.
W Florence offers 119 guestrooms including 16 suites and a penthouse. It also features the W Lounge which has a partially covered central court, Tratto Italian Restaurant, Akira Back Korean Fusion Restaurant, and Zefiro Rooftop Restaurant, scheduled to open in the summer.
Other amenities include a fitness center and meeting rooms that can be configured to suit your needs.
George Fleck said that the opening of W Florence is another milestone in W Hotels’ journey. It deepens our presence in Italy, and strengthens our footprint in the region. W Hotels.
“As we continue our global evolution, this latest addition embodies our commitment in delivering bold immersive experiences that redefine luxury style hospitality. W Hotels has been rooted in creativity, culture and innovation, and W Florence perfectly captures that spirit.
The W Florence will join the W Rome, which was opened by the brand in Italy late 2021. Elsewhere in Italy, the W Sardinia – Poltu Quatu is expected to open later this year.
Highlights:
• W Florence opens as the second W Hotel in Italy, following the 2021 launch of W Rome.
• The hotel is housed in the historic Grand Hotel Majestic, redesigned to meet sustainability standards (LEED Gold, WELL Silver).
• Global design firm AvroKO and Genius Loci Architettura led the renovation.
• Dining options include Tratto, Akira Back, and Zefiro Rooftop, with the latter opening later this summer.
• W Sardinia – Poltu Quatu is slated to open later this year, continuing W Hotels’ expansion in Italy.
