Iberostar is a Spanish multinational hotel group that has declared climate change to be the biggest risk for its business. They have called for more investment in the tourism industry to counteract the impact.
Iberostar has more than 100 properties in 15 countries and says that it will intensify its efforts to protect them, particularly in coastal areas such as the Caribbean.
“For us, climate is our number 1 risk,” said Gloria Fluxà Thienemann, Vice-Chairman and Chief Sustainability Officer at Iberostar Group, speaking Wednesday at London Climate Week. “We operate 80% or our portfolio in highly exposed areas, like the beach front regions. And we are not alone – this is a problem for the whole tourism sector.”
Mangroves and Sand Dunes
Thienemann explained some of Iberostar’s actions.
Iberostar has been using mangroves for a long time.