In today’s competitive environment, the goal is not just to be busy but to be profitable. As a leader in commercial operations, your focus is on the big picture. Optimizing revenue, driving bookings directly to reduce costs, and creating a brand with market share are all priorities.
But the digital implementation of this strategy can be fragmented. The website is just one project. Social media is another. And reputation management is always a fire that needs to be extinguished. This fragmented approach leads to a strategic disconnection. You have active teams, but does that activity translate into measurable gains for Gross Operating Profit per Available Room (GOPPAR), and a healthier mix of channels?
What if it was possible to align your digital marketing efforts into one cohesive engine? One that is designed not only for aesthetics, but also for performance and scalability as well as for deep business intelligence.
It’s our strategic imperative. GuestCONNECT℠ Suite of Services It’s more than just an outsourced marketing service; it’s also a commercial asset that is fully managed and data-driven, built to achieve your strategic goals.
The following are some of the ways to improve your own ability to speak. GuestCONNECTsm The service provides integrated services that can be fully managed, creating a data driven commercial asset designed to meet the strategic goals of a hotel.
DJ Vallauri is the Founder and CEO at Lodging Interactive.
Take a Strategic Look at Digital Assets: From Cost Centers to Commercial Engines
1. Your website: the engine for your most profitable revenue
Your website should not be a mere digital brochure. It should be a powerful tool to shift share away from the OTAs. We will build, optimize, and manage your hotel website in order to achieve that. We turn your website into a high performance engine that generates direct bookings with high margins by integrating the latest technology, conversion-focused design, and robust SEO. This is not just a site; it’s an initiative that will lower your customer acquisition cost and allow you to own the guest relationship right from the start.
2. Commingle Social Media: Owning the Narrative and Building Brand Equity
A social media presence that is inactive can be a missed chance to increase brand value. Our managed social marketing services go far beyond posting. Our content reinforces your brand’s position in the marketplace, engages upper-funnel travelers, and builds an advocate community. This is more than just a website. “likes”It is about owning the brand narrative where guests will make their decisions. You don’t want to be just a commodity amongst a sea options.
3. Commingle Reputation Management – From Damage Control to Proactive Business Strategy
Guest reviews are a critical data source for your business. Online Reputation Management is available seven days a week. We ensure that every guest review receives a professional, timely response on more than 140 different review sites.
But our approach goes beyond simple service restoration. This function becomes a powerful source of business intelligence. Our sentiment analysis report reveals patterns of guest experience which can inform your revenue strategy and guide operational improvements. It also helps justify capital expenditure decisions.
We take this strategy to the next level in today’s AI driven landscape. Now we craft powerful AI signals from review responses.
When responding to positive customer reviews, we strategically construct the language in order to highlight the specific features, services and experiences guests most enjoy. This is more than simply thanking the guest. Each positive review becomes a data-point that helps train the AI models driving future search.
This proprietary approach will increase the likelihood of your hotel’s most valuable attributes being surfaced on platforms such as ChatGPT: Google AI Overviews and Perplexity. When a prospective customer asks AI if it can help them, What hotel has the best rooftop swimming pool in the area?”
Your property is the best answer, as the AI will have learned this from your positive reviews and our repeated responses.
It transforms reputation management into a proactive digital positioning tool. Not only are you managing feedback, but also shaping AI’s understanding and influence on the next generation of travel discoveries.
A smarter financial model for a smarter strategy
Agility is the key to a true strategic advantage. The traditional model, which involves a large upfront capital expenditure for a site, followed by scrambling to find resources for ongoing promotion, is both inefficient and dangerous.
GuestCONNECT℠ flips the script. The script is flipped with GuestCONNECT (sm). “pay-as-you-go” Subscription model transforms this crucial function into predictable operational expenses (OpEx). This allows you deploy a world class digital strategy without capital investment. It also gives you financial flexibility and scalability so you can adapt to market changes.
Close the gap between commercial strategy and digital execution. Build a presence that not only looks great, but contributes actively to your bottom-line.
Want to align digital presence with commercial goals?
Visit our website or call us to discuss how a digital strategy that is unified can improve the performance of your portfolio. (877) 291-4411 ext. 704Email us at [email protected].
Lodging Interactive
Since its foundation in 2001, Lodging Interactive Hotels worldwide, including luxury, select service and full-service properties, have benefited from digital marketing services.
Social media marketing and the company’s guest review response division. CoMMingle:Engage, a hospitality software company, provides a wide range of services to hotels, restaurants and spas as well as management companies.
The company is constantly innovating by adding services to its core business. It launched a new product recently. Social Media AmplifiedCustom landing page services are available to help drive direct bookings from social media content. The company also announced a new service that builds on its commitment to this. GuestCONNECT—an all-inclusive service for modern hotels and resorts. GuestCONNECT offers a mobile responsive website and its hosting and support. It also includes a social media strategy with marketing and guest response services for 140 OTAs, a real time reporting and analytics dashboard and a dedicated client success manager.
Lodging Interactive has won numerous awards over the years, including the HSMAI Adrian Award and accolades from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards.
Email for more information [email protected]Call 877-291-4411 ext. 704Or visit the company’s website.
DJ Vallauri
President & Founder
+1 877 291 4411
