Here is an excerpt from SiteMinder’s new “Revenue Management: Deeper Conversations” series.
The tariff talks that dominated the first half 2025 have thrown the world economy into a tizzy. Travel and hospitality, in particular has re-calibrated its outlook. Some global hotel brands have lowered their RevPAR forecasts as they navigate through the current climate.
The impact of these negotiations on some US hotels was felt in the first quarter of this year, just around the time that the US government implemented sweeping tariffs for Canadian imports.
Christopher Ellison is Vice President of Revenue for Brittain Resorts and Hotels in the Southeast. “You could see a trickle-down effect. The month of January was good, but February was slightly down and March was significantly lower. This was due to the Canadian traveller.”
Consumer uncertainty triggered by trade tensions – compounded by a global rise in costs of living, political tensions and stricter travel advisories – may be weighing slightly on hotel demand at the moment. But, hidden behind a geopolitical drama and an economic disruption is a global tourism trend that hotels need to consider.
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About SiteMinder
SiteMinder LimitedASX:SDRSiteMinder is the leading global hotel distribution platform. Little Hotelier is a hotel management system that simplifies the lives of small accommodations providers. The headquarters of the global company are in Sydney. It has offices in Bangalore Bangkok Berlin Dallas Galway London Mexico City Manila. SiteMinder’s technology and its partner ecosystem, the largest in the hotel industry globally, allows it to generate more than 125 millions reservations each year. This is worth US$50 Billion in revenue. For more information visit siteminder.com.
Luke McCabe
Senior Communications Manager
