HiJiffy’s latest survey shows AI is not a trend of the future, but a reality today. As automation is increasingly integrated into hotel operations, the question of where to draw the line is becoming more important.
HiJiffy’s white paper explores the impact of AI on hospitality, and how it can be balanced with human touch and technological efficiency.
Drawing on Survey responses from hospitality professionalsFirst-party data is a source of information from the Analysis of 16 Million Guest Messages. Experts in hotel technology share their knowledgeThis publication, which includes Mews Oaky, and Bookline, explores the use of AI today and how it might be used in the future.
Hoteliers who say they are tired of answering the same questions to guests often find it a tedious part of their jobs.
These findings reveal that AI automation is a time-saver for 86% of hoteliersThis is especially true by reducing repetitive tasks such as answering FAQs, managing routine admin, and communicating with customers after booking.
What’s the limit of your imagination?
The report does not just focus on the benefits but also explores the limits. When asked what tasks should remain human-led by hoteliers, they cited special requests and arrival/departure interactions, as well as personal interactions.
“Hoteliers don’t ask if automation belongs in their world. They want to know how they can use it effectively, where the lines are drawn, and most importantly, how to protect that which is important: human connection.” explains Tiago Araújo, CEO at HiJiffy. This whitepaper is our contribution. There are insights from hotel employees who have already adopted AI, expert commentary and brand stories as well as data collected from over 16 million messages from guests.
Based on real-life experience and multiple perspectives “Where’s The Line?” is a powerful piece. is designed to be a conversation-starter. The report concludes with an AI Readiness Checklist that helps hoteliers assess their current strategies, and ensures their approach to automation complements rather than replaces authentic guest care.
HiJiffy’s White Paper is an important reflection for a sector in transition. The paper explains how AI can empower employees, not replace them.
Download the white paper for free Discover how AI can help hoteliers save time without losing their human touch.
HiJiffy
HiJiffy is a company founded in 2016. The most advanced AI conversational system for hospitality. HiJiffy, a company that creates powerful online tools for hotels to connect with their guests, created the HiJiffy app. Guest Communications Hub.
Powered by its proprietary AI across the Enjoy a full-service guest experienceHiJiffy is a service that allows hoteliers to easily and quickly book rooms. Increase revenue Direct bookings and upselling automating repetitive tasks To reduce operating costs, and to mitigate staff shortages.
In 2025, there will be more than 2100 hotels in more than 60 countries reimagine guest communications HiJiffy’s omnichannel offering features cutting-edge technology innovations such as self-learning AI and sentiment analysis. Voice assistance, generative artificial intelligence, and other technologies are also available.
Maciej Czajka
Brand & Content Manager
HiJiffy, S.A
