Important Points
- In the age of AI-generated competition, hotels and online travel agencies are increasingly competing for customer loyalty.
- Hotels must improve their data and content to retain and attract travelers, say industry leaders.
- Metasearch platforms such as Kayak, despite the advancements in AI technology and Google’s dominance, still have a need for price and value comparison.
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The article discusses the ongoing competition for customer loyalty and control between online travel companies and hotels in the age AI-generated. Cloudbeds CEO Adam Harris as well as Kayak’s Chief Product Officer Matthias Keller talk about the challenges and the opportunities AI offers, highlighting how hotels need to improve their data and content strategies. Although there are concerns that AI may diminish the relevancy of travel metasearch, executives maintain that the loyalty of travelers and their desire to find value will sustain platforms such as Kayak, despite Google’s increasing dominance.
