Hotel Moment Deep Dive is the episode we feature in this week’s Hotel Moment podcast.
Revinators Melissa McMullin. Product Marketing Manager Brent SandersSenior Customer Education Specialist: Sit down with Miranda CubillasThe Director of Reservations and Recreation of Ojai Valley Inn reveals the secrets of how to increase hotel profitability with the right approach.
Miranda shares with us how Ojai Valley is crushing the competition. They have their reservation agents think like marketing professionals and their marketers nurture and connect data-rich leads that their agents generate. The best thing your hotel can do is connect the two departments, so that the reservation agents not only represent the brand but can also be actively involved in marketing campaigns on the phone. This will drive conversions.
Brent will explain the importance of collecting email addresses from guests over the phone. These emails can be used to implement successful marketing campaigns in the future and collect feedback through post-stay surveys.
Listen to this video and learn how Ojai Valley uses Revinate Marketing and Reservation Sales for their team alignment and communication channels.
Meet Your Host
As Chief Marketing Officer at Revinate, Karen Stephens Revinate’s product marketing and customer acquisition strategy are aimed at driving long-term revenue growth. Her connections with leaders in the hospitality industry are crucial to the creation of strategic partnerships.
Karen is the host of The Hotel Moment Podcast. She interviews the top players in hospitality. Karen has been working at Revinate since over 11 years and leads Revinate’s GTM global teams. Her most recent position was as Chief Revenue Officer where she led her team in the highest booking quarter of all time in Q4 2023.
Karen has more than 25 years of expertise in global hospitality technology and online distribution — including managing global accounts in travel and hospitality organizations such as Travelocity and lastminute.com
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Media Team
Media Team | Revinate
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Revinate, Inc.
