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    Home»Hotels»Zucchetti North America launches Lybra Assistant RMS for the North American market at HITEC Indianapolis
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    Zucchetti North America launches Lybra Assistant RMS for the North American market at HITEC Indianapolis

    adminBy adminJune 17, 2025No Comments3 Mins Read0 Views
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    Indianapolis, Indiana – Zucchetti North America The company is pleased to announce the launch of a new generation revenue management system (RMS), for the North American market, at HITEC Indianapolis. Lybra Assistant The system combines real-time data on demand, machine learning, and an intuitive interface to provide actionable insights, automated rates recommendations, and total control over the hotels’ revenue strategy.

    Lybra Assistant, a leading RMS with over More than 1600 hotels have already adopted the system – all of which have experienced significant improvements in revenue and increases in operational efficiency; in fact, many clients experienced up to RevPAR Increases by 17% Within 6 months of implementation Save up to 1,000 hours per year of manual labor – and now, Lybra Assistant RMS is available to North American hotels.

    Lybra Assistant is perfect for properties with over 20 rooms. This includes independent hotels, branded groups and businesses that offer both leisure and business segments. The RMS simplifies revenue management by tracking real-time pick-up trends, monitoring competitor rates and receiving data-backed price recommendations for the next 365 days – all automatically updated across all online distribution channels.

    The Lybra Assistant algorithm is different from traditional RMS that rely on historical, competitor, and market data for pricing recommendations. It also analyses millions of flight searches, (obtained through integrations with the leading metasearch channels), as well as booking pace, to anticipate future demand before it becomes a reality. This enables proactive engagement with potential guests in high-demand feeder markets before it becomes apparent to competitors – an important tool to remain profitable, even off-season or during times of weakened demand.

    Lybra’s focus has always revolved around leveraging Big Data and advanced AI in order to bridge the gap between raw data, accurate decisions, and easy-to-understand real-time tools of business intelligence and forecasting. This is what drives unmatched profitability. We have enabled hotels to dramatically increase revenue and improve operational efficiency. Through the launch with Zucchetti North America we are excited to be able to achieve the same results in North American properties. Fulvio Giannetti, CEO at Lybra

    North American hotels have many options for operational solutions, but very few are truly innovative. The addition of Lybra Assistant – with its one-of-a-kind flight search module to predict future demand pressure – into the Zucchetti North America tech stack means that we can now offer everything that North American hoteliers need to effectively manage their online distribution, improve the guest booking experience and increase profitability. Mark Lewis-Brown, CEO & President of Zucchetti North America

    Contact Jennifer Nagy to learn more about Zucchetti North America’s tech stack or Lybra Assistant. [email protected] Call us at +1.786.420.1160. Zucchetti North America will also be at HITEC in Indianapolis, June 17-19. Visit them at Booth 2903 to learn more about the company or get a demonstration.

    Zucchetti North America

    Zucchetti North America The integrated tech stack solves fragmented technologies and siloed information by providing a comprehensive solution for hotels of all sizes. It includes all the tools necessary to manage online distribution and guest bookings, as well as increase profitability. Zucchetti North America’s tech stack includes Vertical Booking’s suite of reservations solutionsRMS by Lybra The following are some examples of how to get started: RateboardThe PMS is offered by Lodgical Solution; TCPOS Zucchetti digital concierge meetings management solution, booking engine. Simple BookingOur extensive partner network offers a wide range of solutions. Visit to learn more www.ZucchettiNorthAmerica.com.

    Jennifer Nagy
    President JLNPR Incorporated

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