Zara, the fashion brand from Japan and Italy has just launched in the UK. feature on its mobile app Called Travel Mode, Users can arrange for delivery to their hotel, and then explore the area.
The Travel Mode feature allows customers to purchase products from a Zara near their destination, have them delivered directly to their hotel and pay for the items through the app.
It is available in Italy (UK), Japan, and the UK. Customers must activate the geolocation feature in the Zara App to browse the market/region they are visiting.
When Travel Mode is enabled, customers can only view and buy items in the selected market/region. The prices of the items are adjusted according to local currency and payment options are local.
The feature also provides local travel guides, restaurant and hotel recommendations, as well as suggestions for museums. The postcard feature allows users to share their travel memories.
Highlights:
• Zara has introduced Travel Mode, enabling hotel delivery and localised shopping in UK, Italy. Japan.
• The app uses geolocation to show products available in a traveller’s destination.
• Users can browse region-specific pricing, payment options, and shopping inventory.
• The feature also includes travel guides and recommendations, as well as the ability to share travel memories with a built-in postcard tool.
