New York – June 12 th , 2025 – Thynk, the leading Hospitality Commercial Platform powered by Salesforce®, today announced that Sonesta International Hotels Corporation, one of the fastest-growing hotel companies globally, with over 100,000 guest rooms across nine countries, has selected Thynk to modernize and elevate its Global Sales Organization (GSO). Sonesta’s Global Sales Professionals will be empowered to provide enhanced performance, personalized interactions with customers, and more efficient operations by leveraging Thynk’s cutting-edge solutions for sales automation.
Sonesta’s partnership is Thynk marks an important step in optimizing its sales processes. Thynk’s software automates manual repetitive tasks. This allows Sonesta sales representatives to spend more time on meaningful interactions with their customers.
Thynk gives Sonesta access structured account plans as well as clean, customer-centric information. This allows Sonesta to build deeper, more personalized relationships with their customers. The platform is customized to Sonesta’s standard operating procedures and seamlessly integrates with the workflows of Sonesta’s GSO.
Thynk’s flexible solution can also be easily adapted to Sonesta’s changing go-to market strategies, enabling continuous innovation and growth.
Garine Ferejian Mayo, Chief Commercial officer, Sonesta International Hotels Corporation, said: “We partner up with Thynk in order to provide our GSO a modern platform for sales to improve performance.” “Sales automation liberates our teams’ time from repetitive manual work, allowing them to concentrate on human touch. Clean data about customers, such as account plans, is the key to building personalized relationships with clients. It is simple to configure, and it’s been tailored to our standard operating procedure. It’s flexible and will change with our go to market. Thynk’s API is open and easy to integrate with other vendors within our ecosystem. This gives us flexibility in today’s competitive market.
Thynk’s commitment to seamless, efficient onboarding ensured that Sonesta had a smooth experience. This set the stage for an immediate impact and long-term sustainability.
Pascal Petit is CEO at Thynk. “We are delighted to welcome Sonesta International Hotels Corporation. “Sonesta’s Vision aligns perfectly with Thynk mission to revolutionize the hospitality sales industry through innovative technology. We look forward in supporting Sonesta’s ambitious growth plan and helping their teams achieve unprecedented performances.
Sonesta International Hotels Corporation
Sonesta According to Smith Travel Research, Sonesta is the eighth largest hotel chain in the U.S. with over 1,100 properties in 13 countries and 100,000 rooms. Sonesta owns, manages and/or franchises under The Royal Sonesta; The James, Classico Collection by Sonesta, Sonesta Hotels, Resorts & Cruises; MOD Collection by Sonesta, Sonesta Select Hotels; Sonesta Essential Hotels, Sonesta ES Suites, Sonesta Simply Suites, Red Lion Hotels, Inns & Suites by Sonesta; Signature Inn by Sonesta; Americas Best Value Inn by Sonesta and Canadas Best Value Inn by Sonesta. Sonesta’s award-winning loyalty program Sonesta Travel Pass offers guests the chance to earn points and redeem them for personalized experiences and unparalleled value. Sonesta Travel Pass Members receive the best rates and earn points immediately towards free nights. They also progress faster in their status based on their stays. Visit Sonesta for more information. Sonesta.com
Thynk
Thynk, powered by Salesforce®, is a leading hospitality commercial platform designed to optimize sales, operations, and profitability for hotels worldwide. Thynk, powered by Salesforce(r), allows hotel sales staff to focus on meaningful interactions with customers and sustain growth. Visit for more information. https://thynk.cloud.
Camille Girard
Marketing
