Wyndham on Wednesday launched a new multi-million dollar ad campaign — its first to promote all 25 of its hotel brands and its loyalty program under one tagline.
The “Where There’s a Wyndham There’s a Way!” campaign is a major shift for the largest hotel franchiser in the world, which had previously marketed its various brands separately, such as Super 8 and La Quinta.
The result is also a result of hiring a brand new advertising agency and adapting to new marketing techniques in an age of AI-based disruption of travel search.
Marissa Yoss said, Vice President, Brand Marketing and Paid Media, that this campaign would be the foundation for all consumer messages going forward, not just one campaign.
The campaign focuses on what Wyndham refers to as “grounded stories” rather than polished travel imagery. One advertisement shows a young woman racing to her niece’s graduation, and then helping
