- World of Hyatt loyalists can now use their points to book The Standard and StandardX hotels.
- Bunkhouse, another boutique hotel collection that was recently acquired by Hyatt, will join the World of Hyatt platform soon.
World of Hyatt members can finally earn and burn points at one of the more lifestyle-forward additions to the brand family in recent years.
The Standard and StandardX brands—including the new The Standard, Brussels—are slated to fully integrate into the World of Hyatt platform in phases beginning this month. Bunkhouse, a collection of smaller boutique hotels that was also included in the Hyatt acquisition of the Standard International brand collective, is expected to join World of Hyatt at a later date. The Manner, the Standard’s fashion-forward lifestyle hotel in Manhattan joined World of Hyatt earlier this year by way of the Unbound Collection.
Hyatt closed on the Standard acquisition last October, so why the slow-drip process of pulling each of these hotels into the loyalty program?
“Integrating a new brand into World of Hyatt isn’t just about adding a logo on our website—it’s about making sure the entire guest experience from booking to earning to point redemption feels seamless and meaningful at every property,” says Laurie Blair, Hyatt’s senior vice president of global marketing, in an interview with Travel + Leisure. “Each brand has unique offerings, design standards, and service philosophies, so we take the time to get it right.”
As part of the brand integration, Hyatt is offering various new, Standard-specific Find Experiences for World of Hyatt members to bid on with their points.
Some of those offerings include having a wedding for up to 150 guests at Boom at The Standard, High Line (complete with a four-hour open bar, passed hors d’oeuvres, a bistro station, and desserts), or bidding on access to a Burberry summer party alongside a three-night stay at The Standard, Ibiza (including a private yacht tour and American Airlines AAdvantage bonus miles to help with flying in your preferred +1).
You can bid on a late-September journey to Southeast Asia with three stops along the way to The Standard, Singapore; The Standard, Bangkok; and the soon-to-open Standard, Pattaya Na Jomien (which also comes with bonus American Airlines AAdvantage miles). Back in the U.S., you can bid on a one-night penthouse getaway at The Manner that includes rooftop massages, facials, and a seafood dinner. Bidding for each of the four packages starts at 5,000 World of Hyatt points.
The Standard-Hyatt brand integration comes at a time when many major hotel companies look to have options at all budgets for points earning and redemption. Hyatt’s extensive focus on lifestyle hotel offerings in recent years includes the Standard takeover as well as the acquisition of Two Roads Hospitality in 2018, which netted the Chicago-based company brands like Alila and Thompson Hotels.
While its competitors at Marriott, Hilton, and IHG Hotels & Resorts have similarly pursued lifestyle hotel expansions of their own, the World of Hyatt loyalty platform is the only one that largely remains tied to an award chart—meaning members can plan precisely how many points they need to budget for a stay.
The incoming Standard properties generally fall between Category 2 and Category 6, which means World of Hyatt members should plan on stays as little as 6,500 points for an off-peak Category 2 night award stay or as much as 29,000 for a peak night award stay at a Category 6 property. The Manner, which was already on the platform, is a Category 8—meaning you’ll have to shell out anywhere from 35,000 to 45,000 points to enjoy an award redemption.
“As more hotels join World of Hyatt, we’re thoughtfully aligning each hotel to our award chart to ensure consistency and value for our members. Members will see some variation based on things like geography and hotel offerings,” Blair said. “The beauty of our award chart is that members can plan and redeem with confidence, knowing there’s consistent value whether you’re staying in New York, Bangkok, or Ibiza.”
The Standard and The StandardX joining World of Hyatt means loyalty members can earn 5 base points for every eligible dollar spent at participating properties and get an extra 4 bonus points per dollar for those using a World of Hyatt credit card. The integration also means there are two new options to earn toward a Brand Explorer Award, where you get a free night at a World of Hyatt Category 1-4 hotel for every five Hyatt different brands you stay.
And to those who wonder if linking up with Hyatt means The Standard is going a little too corporate and isn’t quite an iconoclast hotel operation anymore?
“The Standard hotels thrive because they don’t follow convention,” Blair said. “Our goal isn’t to standardize The Standard—it’s to scale what makes them unique, while giving travelers even more access and opportunities through World of Hyatt.”
