Hospitality Financial and Technology Professionals (HFTP®) is pleased to announce that Hospitality Upgrade The official publication of the Boutique Hotel Owners Conference The next powered by BLLA will be September 29-30 2025 in Westlake Village, CA. The partnership will provide exclusive coverage and insight to the independent boutiques and luxury hospitality industries.
Frank Wolfe CAE CEO of HFTP said, “We’re thrilled to partner with BLLA on their Owners Conference.” “Hospitality Upgrade’s mission is to provide valuable technology information and tools to industry professionals. And we look forward highlighting the innovative and creative spirit that defines the boutique hospitality and luxury sector.”
The upcoming issue of Hospitality Upgrade HITEC will include a special section highlighting technology trends, challenges and success stories in the independent boutique hotel sector.
Frances Kiradjian (Founder and CEO of BLLA) expressed her enthusiasm about the partnership. “We are thrilled to be working together with Hospitality Upgrade to bring attention to BLLA’s vast boutique community. This collaboration is going to provide insights and inspiration for conference attendees and other industry colleagues.”
Hospitality Upgrade will be covering the BLLA owners conference in its upcoming HITEC edition. The print publication will be available for all conference attendees, and available online at mag.hospitalityupgrade.com.
Visit this page to find out more about Hospitality Upgrading and HFTP, or to receive a special issue. hospitalityupgrade.com The following are some examples of how to get started: www.hftp.org. For more information about BLLA, the Owners Conference and BLLA, please visit www.blla.org The following are some examples of how to get started: bllaevents.com.
About BLLA
Established in 2009, the Boutique & Luxury Lodging Association (BLLA) is the world’s most innovative and influential association for independent boutique hotels, brands, and suppliers. BLLA’s global membership is committed to promoting the unique essence and spirit of boutique hospitality. It offers unmatched networking opportunities, insight into industry trends, and advocacy programs. BLLA, with its mission to empower independent hotel owners, continues to shape hospitality’s future through collaboration, innovation and excellence. The organization was a pioneer when it came to forecasting the boutique trend. The corporate manifesto portrays BLLA, a leading force in trends and the future for boutique lifestyles with a focus on hospitality. BLLA.org. Watch the video that explains the purpose of BLLA Events.
About HFTP
Hospitality Financial and Technology Professionals (HFTP®), established in 1952, is a hospitality nonprofit association headquartered in Austin, Texas USA with an offices in the EU. HFTP has an international network of stakeholders and members that support the finance and tech segments of the hospitality sector. HFTP provides expert networks, career development programs and resources, research and leadership opportunities, as well as conferences and events. HFTP hosts international events around the globe, including one of the largest tradeshows and conferences in hospitality technology. HITEC. It also oversees the specific hospitality sector. Pineapplesearch.com® You can also read about the Uniform System of Accounts for the Lodging Industry (USALI), Hotel-Online The following are some examples of how to get started: Hospitality Upgrade Magazine. Visit HFTP to learn more about the program. www.hftp.org.
Geneva Rinehart
SVP, Media Division
HFTP
