Expedia Group announced today a major expansion to its B2B platform. The company launched new APIs, advertising innovations and other technologies designed to drive partner growth and unlock traveller engagement. The company is also extending its reach with new GenAI-powered discovery experiences, starting with Expedia® Trip Matching, an innovative feature that transforms Instagram clips into personalised recommendations for travel. Additionally, with the latest release of its new end-to-end AI Agent on Hotels.com®, and integration with OpenAI Operator and Microsoft Copilot Actions, Expedia Group is making trip planning more intuitive and accessible — meeting travellers across every touchpoint. These innovations were revealed at Expedia Group’s flagship
EXPLORE™ event.
Ariane Goin, CEO, Expedia Group, said: “As a leading B2B platform, Expedia Group invests to help partners grow quicker and better serve travellers.” Expedia Group Advertising and our new APIs give partners the tools, intelligence, and technology they need to compete on a large scale. GenAI is transforming the way travelers discover, plan and book travel.
Next trip”
Connect Smarter with B2B APIs: Expedia Group is scaling its leading B2B egment, Private Label Solutions, by piloting a new generation of APIs that lets partners — including some of the world’s largest brands — unlock the power of travel packages. New APIs powered by AI and automation will help drive stronger customer loyalty, new revenue streams, and deeper engagement. The new APIs include:
- Car API: Access inventory of more than 110 brand names in 190 different countries, including exclusives by 43 providers.
- Activities API: More than 170,000 unforgettable experiences available to book worldwide.
- Insurance API: Expedia TAAP is our travel agent platform. Partners will be able provide trip protection during the booking process.
- Air API will soon allow seamless integration of travel, including air travel, with hotels and car rental.
Alfonso Paredes said that Private Label Solutions has continued to achieve record growth, because our partners trust in us to help them realize their travel dreams. We’ve created the largest B2B network in the industry, and the strength of these connections is what drives real results. The newly announced APIs make it even easier for partners and suppliers to leverage our intelligence, as well as access more supply. “We will deliver more than 135 millions room nights in the world by 2024. And we’re only getting started.”
Advertisements
B2B Partners can now access Expedia Group Advertising’s Sponsored Listings Solution, which will create new revenue streams for the B2B partner and provide hotel advertising partners with new audiences.
Expedia Group’s Reservation Management API allows hoteliers to reduce costs by focusing on their high-impact operations. This new solution will reduce operational costs by $120,000,000 and 8 million man-hours that are currently spent on manual workflows.
Expedia Group’s Reservation Management API has 15 new features designed to streamline hotel operations. Built with GraphQL for enhanced performance and simplified development, this API enables hotel partners to manage bookings, management, data recovery, streamline payments, and elevate the traveller experience – all within their own software systems.
Expedia Group’s Autonomous Supply is a vision for a more efficient industry operated model, and real-time problem resolution increases operational autonomy.
Redefine Discovery with GenAI: Expedia Group is harnessing the power of GenAI to reimagine how travellers discover, shop, plan and service trips — shifting the journey from traditional channels to more immersive, personalised experiences through chat, agents, creators, and short-form video.
Through Expedia Trip Matching, launching in early June on Instagram, travellers can share any publicly available travel-related reel — whether from content creators they follow or trending reels — directly with Expedia and receive customised itineraries, destination ideas, and travel tips based on the reel. This new AI-powered travel experience allows you to easily book your travels directly from Instagram. Expedia Trip Matching is now open for beta access by visiting Expedia.com/tripmatching.
