IRIS, a global leader in digital F&B ordering solutions for hospitality, is proud to announce its successful partnership with Courtyard Irvine Spectrum, part of the Marriott portfolio, which has resulted in a 54% year-on-year increase in F&B revenue through the implementation of IRIS Mobile Dining.
The Courtyard Irvine Spectrum is located only a few steps away from Irvine Spectrum Center. The hotel offers business travellers and leisure travelers 210 rooms and suites with modern amenities, including a resort-style swimming pool and The Bistro, which provides convenient dining. The hotel wanted to improve the efficiency and convenience for in-house dining, as well as take-outs from The Bistro. They turned to IRIS.
Improved guest experience through streamlined ordering
The Bistro now allows guests to order and pick up items directly from their mobile device. They can browse menus at their leisure, view tempting photos, and customize orders easily. As a result of this, mobile dining transactions are now between $25–$50 per orderOnline transactions outperform in-person ones.
Advertisements
“We have captured transactions that we would not get in person,” You can also read about the importance of this in our article Paul AvilaRestaurant Manager, Courtyard Irvine Spectrum “Using photos certainly has influenced sales and guest spending continues to increase year after year. We are excited to bring mobile dining to the pool area of our hotel this summer and explore more options.
The deployment of mobile dining has shown how technology can enhance the guest’s experience. This allows us to compete more effectively with external delivery services, such as DoorDash and UberEats. We also increase our profitability.”
Benefits realised include:
- 54% increase in mobile dining revenue year-on-year
- 40% increase in order volumeWith higher guest spending per transaction
- Reduced wait times for guests Service is faster
- Improved operational efficiency With direct POS integration
- Real-time menu managementEliminating costly reprints
- High Guest AdoptionThanks to intuitive UI and clear QR Code placement, you can easily scan your QR codes.
The IRIS platform allows guests to skip queues, reduce wait times, and enjoy a more seamless F&B experience; ideal for time-conscious corporate travellers and sports teams on the go. Hotel staff also benefit from reduced call volume, faster service speed, and more time for guest engagement.
This partnership is an excellent example of how mobile eating can produce serious results for both customer satisfaction and bottom line performance,” You can also read about the importance of this in our article Graham Rushin is IRIS’s VP Sales and marketing. “We are proud to support Courtyard Irvine Spectrum, as they continue to innovate their mobile dining service.”
The success at Courtyard Orange Spectrum demonstrates how select service properties can capitalize on digital transformation in order to drive revenue, enhance customer service, and surpass guest expectations.
To learn more about how IRIS can help elevate your F&B offering, please click here Read the complete case study here.
