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    Home»Hotels»The global hotel industry is expanding and improving.
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    The global hotel industry is expanding and improving.

    adminBy adminMay 10, 2025No Comments2 Mins Read3 Views
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    Images by D-EDGE Hospitality Solutions

    D-EDGE Hospitality Solutions, a global leader in hospitality technology, is proud to announce the renewal of its long-standing partnership with Santika Hotels & Resorts, one of Indonesia’s largest hotel groups, managing 116 properties across the region. Santika has renewed its commitment to operational excellence and digital transformation. It also aims to expand its presence internationally.

    Enhancing Global Distribution & Direct Booking Growth

    D-EDGE’s Central Reservation System is at the heart Santika’s Digital Strategy since 2015. The CRS enables seamless integration between Property Management Systems (PMS), direct booking platforms and local payment systems. By extending this partnership, Santika Hotels & Resorts ensures a globally competitive distribution strategy, increasing visibility across OTAs and metasearch platforms while driving more direct bookings.

    As part of this renewal, Santika’s Luxury Collection—comprising four luxury collections—will continue to benefit from D-EDGE’s advanced Booking Engine, offering guests a seamless and intuitive direct booking experience.

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    Optimising Efficiency & Personalising the Guest Journey

    With a fully integrated CRS & Channel Manager, Santika Hotels & Resorts will:

    • Expand your global reach by increasing visibility in key international markets.
    • Automate inventory and rate management for all channels to streamline operations.
    • Improve guest engagement by ensuring an easy booking process from search to stay.
    • To ensure booking consistency across their diverse portfolio, they must deliver a reservation process that is frictionless.

    Scalable Technology: A Support for Growth

    D-EDGE’s cloud-based, scalable solutions are a solid foundation for Santika’s growth as it continues to expand across the region. Santika also benefits from local support in Indonesia to ensure seamless system implementation, and ongoing optimization tailored to market requirements.

    Industry Leaders Committed Hospitality Excellence

    “At Santika Hotels & Resorts, delivering seamless guest experiences is our top priority. Combining technology with local support is key to achieving this. said Agustino Fernando, GM of E-commerce and Revenue Management at Santika Hotels & Resorts. “By strengthening the collaboration with D-EDGE we are ensuring that a robust CRS is available for future use, supporting both our operational goals as well as guest satisfaction.”

    “Santika Hotels & Resorts is a valued partner in our APAC expansion, and we are delighted to continue supporting their digital transformation,” said Emilie Couton, Managing Director APAC – D-EDGE. “Our integrated CRS software not only streamlines Santika’s operations, but also strengthens its position in an ever-competitive market by enhancing revenue and global reach.”

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