SEATTLE – Expedia® today announced Expedia® Trip Matching, a first-of-its-kind feature that allows travelers to seamlessly build an itinerary based on an Instagram Reel and then book directly on Expedia. Travelers can share any publicly available travel-related Reel—whether from content creators they follow or trending posts—directly with Expedia and receive customized itineraries, destination ideas, and travel tips based on the video. This new experience, powered by AI, transforms inspiration into actual travel plans. It’s easier than ever to make travel bookings directly from Instagram.
Influencers and content producers are the main sources of news, travel inspiration, and ideas. A recent study showed that 80% millennials use social media to make travel decisions.* We want to be where consumers get their inspiration, which is through social media. Expedia: Now available® Travelers can create an itinerary using an Instagram Reel, and then book it on Expedia. Jochen Koedijk, Chief Marketing Officer, Expedia Group
How Expedia® Trip Matching works:
- Find inspiration As a user scrolls through Instagram, they find a Reel that features a location or experience of their choice.
- Expedia Share your experience: Tap the Share icon on the Reel. Search for the @Expedia Account and send the video.
- Get fast results Expedia responds with AI-generated personalized travel suggestions, itineraries and trip planning resources based upon the video.
- Book your book when you’re ready Travelers can review and book directly from the customized itinerary—seamlessly bridging social discovery with real-world booking.
Expedia® Trip Matching is now open for beta access by visiting Expedia.com/tripmatching.com. This feature will be made available to U.S. travellers in the coming weeks.
Expedia is the first OTA that integrates real-time AI-powered travel plans directly into Instagram. This feature is a reflection of Expedia’s commitment towards innovation and reaching the next generation travelers where they are: inspired, mobile and socially-first.
* Source: Klook Pulse study, November 2023
Expedia Group
Expedia Group, Inc., companies, power travel for all, everywhere, with our global platform. Our core belief is that travel has a positive impact on the world. We strive to help people discover the world and create lasting connections. We offer industry-leading solutions that help partners grow and succeed, while creating memorable travel experiences for travelers. Our organization is made up of three pillars: Expedia Product & Technology, focused on the group’s product and technical strategy and offerings; Expedia Brands, housing all our consumer brands; and Expedia for Business, consisting of business-to-business solutions and relationships throughout the travel ecosystem. The Expedia Group family of brands includes Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, CarRentals.com™, and Expedia Cruises™.
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