Sabre Corporation announced today the appointment of Jennifer Catto to the position of Executive Vice President and chief marketing officer. Jennifer Catto, as part of Sabre’s Executive Leadership team, will help shape the company’s global marketing strategy, brand and positioning, in order to drive growth and deepen customer engagement.
Jennifer joined Sabre on February 20, 2025. She brings more than 25 year’s experience in helping companies navigate through transformational moments. A strategist at heart and a disruptor by nature, she has built and repositioned brands at the intersection of technology and customer needs, leading integrated marketing and growth strategies at Travelport, Telaria, Travelocity, Condé Nast and SAY. Jennifer has used data-driven insights and bold storytelling, as well as cross-functional collaboration, to drive new market opportunities for brands and create lasting relevance in industries that are rapidly changing.
“A brand is an agreement you make with the market, which the company must fulfill. I’m thrilled to take the helm of a great brand for a business that has doubled down on its commitment to innovation and product delivery—keeping its customers at the heart of every solution it pioneers”, said Jenniffer Catto, “Sabre has done what many companies only talk about—modernized its foundation. It’s now a unified and intelligent travel marketplace, which prioritizes performance above promises. I’m here to shape a brand that reflects that transformation with precision—one that signals confidence to the market and elevates Sabre’s presence across every channel and customer experience”.
Jennifer is a well-recognized industry leader. She was a Cannes Lions Award nominated, AdAge Brand Leadership Award winner and GBTA WINiT top 50 honoree. She is a frequent commentator and speaker for major media outlets. Jennifer is passionate about changing the way companies engage their audiences and building lasting value through innovation.
Kurt Ekert is the President and CEO at Sabre. He said, “Jennifer’s appointment reflects Sabre’s commitment to bold strategic leadership, as we accelerate Sabre’s journey to become a premier technology platform for travel.” “She combines creativity with operational focus and has a deep understanding about digital transformation. This is rare.” Jennifer’s leadership will help us to enhance Sabre’s image, increase engagement with customers and partners and boost our unique value in the market.
Sabre’s new leadership continues to focus on developing innovative technologies that will power the travel industry of tomorrow.
