Accor The following are some examples of how to get started: It is important to note that the word “you” means “you”. National Rugby League The NRL and NRLW are delighted to announce that their partnership will continue until 2027.
This renewed agreement reinforces the long-standing partnership that enhances the experience of players, officials and fans, while also contributing to the tourism industry in Australia. The extension is also a continuing commitment to delivering Limitless Experiences to ALL, Accor’s loyalty programme and booking platform.
Under the agreement extension, Accor continues to provide accommodation for NRL Clubs. Officials and referees will also continue to travel during the elite women’s and men’s seasons.
NRL Fans will also continue to enjoy exclusive discounts on accommodation in Australia and abroad through ALL. From Pullman and Novotel to Mantra, Peppers, ibis, Mercure and Sofitel, the Group’s diverse brand portfolio plays host to players and fans alike – offering comfort, style and proximity to the heart of the action.
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ALL members continue to enjoy discounted accommodation, exclusive member offers and the ability to follow games interstate. More than just a place to stay, ALL unlocks access to ‘money-can’t-buy’ experiences during key events like the NRL and State of Origin tournaments, including VIP treatment that brings fans closer to the game they love.
Adrian Williams, Chief operating officer for Accor Pacific, said: “We’re thrilled to continue our partnership with NRL. This will reinforce our commitment to this sport and to its passionate fans. This collaboration demonstrates the importance of sport in bringing people closer together and driving tourism. We at Accor are committed to providing our guests with exceptional experiences and meaningful connections. This partnership enables us to achieve this. We are looking forward to continuing our journey with NRL, and contributing to Australia’s premier rugby competitions.”
Accor properties offer a wide range of accommodation to meet every need. They are strategically located near stadiums where NRL matches take place. This partnership will continue to offer fans unparalleled comfort and convenience while enhancing their engagement in the sport that they love.
Andrew Abdo Chief Executive of the NRL, added: What we like about our partnership is that it provides for the fans. In addition to meeting the needs of our organization, we also focus on offering great benefits to Rugby League fans who travel across the country to support their teams. We look forward in continuing our collaboration over the next 3 years to provide extraordinary experiences for fans.
Australia’s economy is largely driven by tourism and sport. Sporting events such as the NRL tournament and State of Origin attract fans from Australia and across the globe, generating economic benefits via increased travel, lodging, and spending within local communities. By continuing their partnership, Accor, the NRL, and other partners are proud to be a key player in revitalising the tourism industry, stimulating regional economies and creating jobs within the tourism and hospitality sectors.
Accor hotels across Brisbane are embracing the excitement of NRL Magic Round, taking place from 1–4 May, with a range of creative activations designed to immerse guests in this festival of footy. Each hotel brings its own unique energy to the citywide celebration, from themed lobby displays to match-day-inspired menus and pop-up fans zones. With the National Footy Trivia, guests can test their footy skills and win a $500 ALL.com gift voucher.
Accor is the largest hotel chain in Australia. It offers a wide range of accommodation options for fans during the NRL season.
Accor is also a proud supporter of the NRL School to Work initiative, having been one of its first supporters since the program’s inception in 2012. Over the years, the partnership has grown significantly – what began with hosting career advice workshops has evolved into a powerful career pathway for Aboriginal and Torres Strait Islander youth. Accor played a key role from 2012 to 2025 in providing employment and career training opportunities, as well as supporting the Annual NRL Youth Summit. They also supported award nights, graduations and delivered meaningful experiences for both participants and partner schools. This long-standing partnership reflects Accor’s commitment to providing meaningful opportunities for Indigenous talents through education, mentoring and career development in its hotel network.
