Accor You can also find out more about the following: The National Rugby League We are pleased to announce an extension of our partnership. From now until the end 2027, the NRLW and the NRLW’s official accommodation partner will be the largest hospitality group in the region.
This renewed agreement reinforces the long-standing partnership that enhances the experience of players, officials and fans, while also contributing to the tourism industry in Australia. The extension is also a continuing commitment to deliver Limitless Experiences to ALL members, Accor’s loyalty programme and booking platform.
Under the new agreement, Accor is committed to providing accommodation for NRL clubs, officials, and referees during their travels throughout the elite men’s and women’s seasons.
NRL fans can also enjoy exclusive accommodation discounts both in Australia as well as overseas. ALL. The Group’s diverse portfolio of brands, including Pullman, Novotel, Mantra, Peppers ibis, Mercure and Sofitel offers comfort, style and proximity in the middle of the action to both players and fans.
ALL members continue to enjoy discounted accommodation, exclusive member offers, and the ability to follow games interstate. More than just a place to stay, ALL unlocks access to ‘money-can’t-buy’ experiences during key events like the NRL and State of Origin tournaments, including VIP treatment that brings fans closer to the game they love.
We are excited to extend our relationship with the NRL. It reinforces our commitment to sport and its passionate supporters. This collaboration highlights how sport is a powerful tool for bringing people together, and promoting tourism. Accor is committed to providing exceptional experiences and meaningful connections for its guests. This partnership allows us do that. We are looking forward to continuing our journey with the NRL, and contributing to Australia’s premier Rugby League competitions. Adrian Williams, Chief operating officer for Accor Pacific
Accor properties offer a wide range of accommodation to meet every need. They are strategically located near stadiums where NRL matches take place. This partnership will continue to offer fans unparalleled comfort and convenience while enhancing their engagement in the sport that they love.
Our partnership with Accor has delivered for our fans. In addition to meeting the needs of our organization, we also focus on offering great benefits to Rugby League fans who travel across the country to support their teams. We look forward in continuing our collaboration over the next 3 years to deliver exceptional experiences to fans. Andrew Abdo is the Chief Executive Officer of NRL
Australia’s economic growth is heavily influenced by sport and tourism. Sporting events such as the NRL tournament and State of Origin attract fans from Australia and across the globe, generating economic benefits via increased travel, lodging, and spending within local communities. By continuing their partnership, Accor, the NRL, and other partners are proud to be a key player in revitalising the tourism industry, stimulating regional economies and creating jobs within the tourism and hospitality sectors.
Accor hotels across Brisbane are embracing the excitement of NRL Magic Round, taking place from 1–4 May, with a range of creative activations designed to immerse guests in this festival of footy. The hotels are bringing their own flair to the celebrations, with themed displays in the lobby and menus inspired by matchdays. Pop-up fan areas will also be available. With the National Footy Trivia, guests can test their footy skills and win a $500 ALL.com gift voucher.
Accor, the largest hotel company in Australia, offers a variety of hotels, resorts and apartments that will ensure fans get the best accommodations during the NRL Season.
Accor is also a proud supporter of the NRL School to Work initiative, having been one of the first supporters of the program. Over time, the partnership grew significantly. What started as career workshops for Aboriginal and Torres Strait Islander students has become a powerful career path. Accor’s role has been pivotal in providing employment opportunities and training, supporting the Annual NRL Youth Summit and delivering meaningful experience for participants and partners schools from 2012-2025. This long-term collaboration reflects Accor’s deep commitment to create meaningful opportunities for Indigenous Talent through education and mentorship across its hotel networks.
About Accor. A world-leading hospitality company
Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group boasts one of the most diverse hospitality eco-systems in the industry, with 45 hotel brands ranging from luxury to economy as well as Ennismore Lifestyle. ALL is Accor’s booking platform and loyalty programme that embodies its promise, both during and after the hotel stay. It also gives members access to exclusive experiences. Accor strives to drive positive action by focusing on business ethics, sustainable tourism, community engagement and diversity. Accor’s mission is reflected by the Group’s purpose: Pioneering responsible hospitality, connecting culture, and with heartfelt caring. Accor was founded in France in 1967. The Group is listed on Euronext Paris Stock Exchange, ISIN code: FR0000120404 (and on OTC Market: ACCYY in United States) as part of the CAC 40. Visit the website for more information. group.accor.com Follow us on X, Facebook, LinkedIn, Instagram You can also find out more about the following: TikTok.
Naomi Hammond
Communications Manager – Pacific
+61(0) 434 738 380
Accor
