Ennismore Signs Hyde Melbourne Place to Continue Global Growth

EnnismoreThe fastest-growing lifestyle hotel company is proud to announce that it has signed Melbourne Place, located in the CBD of Melbourne. The celebrated property is being reimagined to become Hyde Melbourne PlaceHyde will open its first Australian office under the Hyde flag in Australia on 2 May 2025.

The hotel will provide a new and unique experience to locals as well as travellers by combining a contemporary design with Melbourne’s iconic cultural essence. Hyde has brought its vision of lifestyle hospitality, which it has successfully implemented in cities such as Miami, Dubai and London, to Australia. Hyde Melbourne Place features a range of guest rooms, public spaces and other amenities that will reflect Melbourne’s artistic and cultural vibrancy. In the next few weeks, the full details of the hotel’s features, including its music-led programming and guest experiences, will be revealed.

Ennismore is set to debut its first hotel in Australia, Hyde Melbourne Place, in conjunction with the openings of Mondrian Gold Coast Hotel, 25hours Sydney the Olympia, and Hyde Perth.

Jodi will further cement Hyde’s commitment to excellence as it makes its Australian debut. Jodi Brown has over 14 years experience in the Australian hospitality sector, working in hotels and resorts in Melbourne and throughout Australia. She brings a wealth of industry knowledge, a passion for creating exceptional hospitality experiences, and proven leadership.

Melbourne Place has already been recognised as one of the city’s most exciting new destinations, recently earning a coveted spot on the Condé Nast Traveller Hot List 2025. The property is known for its unique design, central location and connection to Melbourne’s creative pulse. Its next chapter, under Hyde, promises to build upon this strong foundation by introducing bold, new experiences, while honoring the vibrancy of the culture that defines it.

Kennedy Nolan, a renowned Melbourne architecture studio, designed the original design. Nolan is known for its distinctive style that blends urban sensibility and bold, expressive forms. They have ensured that the entire hotel has a cohesive, uniquely Melbourne character.

Hyde Melbourne Place has been added to Dis-loyalty by Ennismore, a new travel and food club that offers members discounts of up to 50% on 100+ hotels worldwide. Learn more by visiting Dis-loyalty.com.

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