Sabre CorporationToday, announced a multiyear partnership with. Gray Dawes GroupOne of the largest independent travel management companies in the industry. Gray Dawes selected Sabre to be its exclusive global distribution platform partner.
Gray Dawes is partnering with Sabre in order to accelerate growth. The partnership will prioritise investments in innovative technology to improve client service and operational efficiency. Gray Dawes will be able to focus its agents on high-value interactions with the help of AI and automation. Sabre’s approach to multi-source content management streamlines technology, ensuring seamless accessibility to comprehensive travel options.
Suzanne Horner is the Chief Executive Officer of Gray Dawes. She said, “We selected Sabre to be our global distribution platform due to their ability support our operational model as well as international growth.” Their global reach, stable technology infrastructure, investment roadmap, and global scale align with our objectives to expand outside of our core markets, and operate efficiently at a global level. We can gain greater efficiency by focusing all of our global operations on a single GDS. This will free up resources and time to develop our Always-On service model. Sabre provides excellent support for our High Tech, High Content proposition. We are excited to see how their innovations can complement our in-house technological developments to serve our clients.”
Gray Dawes’ partnership with Sabre supports the TMC’s strategic growth initiatives across key regions, focusing on its European markets — the UK and the Netherlands — as well as continued growth in North America and Australia.
Richard Addey said that this partnership highlights Sabre’s capability to work with TMCs and provide integrated solutions to help them scale up locally and internationally. “By combining AI-driven technologies, automation, multi-source content and supporting Gray Dawes’ growth strategy, we enable them to improve operational efficiency and concentrate on high value services for their global clients.”
Gray Dawes has access to Sabre content via YourTrip, the online corporate travel booking platform powered by Atriis. Gray Dawes has been instrumental in the development of Atriis, as well as pioneering their own online Portal, which provides clients with complete control over their corporate travel program within a secure environment — a model into which Sabre fits perfectly.
Sabre’s API connectivity and open approach allows agents to access its travel marketplace, without having to change their existing technology. This supports Gray Dawes’ operational model, and allows them to continue providing high-value services to clients without interruption.
