Top-notch amenities Rooftop bar, maximalist decor, coffee counter
The following is a list of the most popular ways to contact us Martin Brudzinski–designed hangout on the corner of Berwick Street and Broadwick Street is no elegant grand dame or glassy international transplant. The 57 rooms of the hotel, which is owned by a group friends, are a riotous mix of patterns, textures, colors, and more. As is Brudzinski’s style, the spaces are not shy or retiring. Broadwick’s signature maximalist style naturally brings comparisons with his other projects. Especially Annabel, but Broadwick has her own personality. Two enormous elephants hover above the street-level entrance in top hats and bow ties, while bedrooms pick up the motif and run with it by placing handcrafted Jaipur elephant mini bars front and center—and decking the walls in shimmering elephant-print wallpaper.
The public areas of a hotel that is this fun will need to be sharp for the merriment. Flute Dear Jackie is an elegant, dimly lit restaurant that serves a menu inspired by Sicily. And little sister Bar Jackie is a more casual café with strong coffee for soothing weary heads the morning after the night before. There’s The Nook, The hotel has a private lounge for afternoon napping or nightcaps. The result is an hotel that feels new, while fitting in seamlessly with the London scene. A space that heavily trades on its glamour and distinctively Soho spirit. —S.J.
Price: Rooms starting at $590 per night
Address: 20 Broadwick St, London W1F 8HT
Closest tube stations: Piccadilly Circus
